Slothie

Slothie is a UK-based sleep brand on a mission to redefine rest through high-quality, innovative products. From luxurious memory foam mattress toppers and portable sleepover mattresses to supportive bed wedges, their range is designed to deliver comfort, convenience, and better sleep - whether at home, away, or for specific health needs. With an ambitious vision for growth and a standout product ready to launch, Slothie needed a dedicated ecommerce presence to match their premium offering and support their next phase of expansion.

The goal was to create a distinctive brand identity and a streamlined shopping experience tailored to the needs of modern, comfort-seeking customers. The site had to combine strong visual appeal with high conversion performance, be delivered at speed, and allow for future scalability across an expanding product range.

We delivered a fully custom Shopify storefront, starting with a new brand identity and logo that captured Slothie’s calming, sleep-first ethos. Every element of the site was designed with performance in mind, from user-friendly layouts and optimised product pages to smooth checkout flows and mobile responsiveness. Built from scratch, the platform balances elegant design with commercial focus, offering a seamless user journey from browsing to purchase.

Since launch, the new site has delivered exceptional results. Slothie has achieved back-to-back record revenue months, a 5% overall conversion rate, and a marked improvement in Google Ads return on spend. The new platform not only looks the part but plays a key role in powering the brand’s ongoing growth, helping Slothie reach more customers in search of better sleep.