Shotbowl

Shotbowl are specialists in lawn bowls equipment, sports gear, personalised clothing, and embroidery. With a growing product range and a diverse audience across retail and trade, they needed a complete website redesign to replace their existing OpenCart platform. The goal was to modernise the look and feel, improve usability, and create a more efficient shopping experience that better represents the Shotbowl brand.

When the Shotbowl team approached us, their main priorities were to rebuild the website on a flexible and easy-to-manage platform, integrate with their Epos Now system, and deliver a smooth shopping journey for both B2B and B2C customers. They also wanted to enhance site navigation, introduce product filters for easier browsing, and ensure the site worked seamlessly with their existing schoolwear collection and appointment system.

With our experience in ecommerce we delivered a bespoke WordPress website with WooCommerce at its core. The new site includes intuitive navigation, advanced filtering options, dynamic product pages, and integration with Epos Now (via Slynk) for efficient product and order management. The refreshed design, inspired by leading sports retailers, provides a clean, modern aesthetic while retaining key SEO elements from the original site to protect rankings. Mailchimp integration, Google Shopping feeds, and a fully responsive layout complete the build, creating a site that is functional, scalable, and ready to support future growth.

The result is a fast, reliable, and visually engaging ecommerce platform that simplifies operations for the Shotbowl team while giving customers a smoother, more enjoyable experience from start to finish.