WordPress Website for Ruby East

Sector

Skilled Trades, Specialist

The Challenge

The client required a complete redesign of their existing website to bring their digital presence up to the standard of their reputation as specialist health and safety trainers. Their old site no longer represented the quality of their site management, and bespoke theory courses, and the limited content, unclear structure, and lack of lead generation created a poor user journey. With the business trading for over three years based primarily on word-of-mouth recommendations, the new site needed to be professional, easy to navigate, and mobile-friendly to convert visitors into enquiries. It also had to modernise their branding through a refreshed logo design.

The Solution

We produced a fully responsive WordPress website with a clean, aesthetic that reflects Ruby East’s expertise and professional industry standing. The structure includes a mega menu for easy navigation across four main categories, supported by service pages. Integrated Trustpilot reviews and a dedicated testimonials section allow users to verify the company's high standards, with upcoming and popular course cards providing clear internal signposting. The redesign features locally hosted DM Sans typography, new branding and a custom contact form with dropdown selection for specific course enquiries. Streamlined templates ensure the team can easily update pages to support future marketing.

The Outcome

Ruby East now have a modern, professional, and easy-to-manage website that reflects their expertise and standards across every area of their training. Visitors can browse categorised course lists, explore service pages, and make enquiries through clear and prominent calls to action. The updated design improves trust, usability, and mobile performance, creating a strong foundation for the business. With refreshed branding, simplified navigation, custom taxonomies, and space for the business to grow, the new website effectively supports both construction businesses and individuals while showcasing the professionalism of Ruby East’s health and safety offering.

Ruby East

Ruby East is a specialist health and safety training provider producing NPORS, site management, first aid, and bespoke safety courses for the construction industry. With more than three years of experience and an exceptional reputation built largely through referrals, they required a complete redesign of their existing website to bring their online presence up to modern standards, showcase the quality of their training, and support future marketing activity with clear routes for lead generation.

When the Ruby East team approached our expert web design team in Peterborough, their main priority was to replace their current website with a clean, modern, and easy-to-navigate platform that reflected the calibre of their training. They wanted a simple user journey supported by a mega menu, dedicated pages for fifteen different courses, improved mobile performance, and a professional first impression to attract new construction clients. A particular focus was placed on modernising their logo and branding while retaining the ruby icon, integrating customer reviews to build trust, and ensuring the new site was easy for their internal team to update. The updated design also needed to support a move toward active digital marketing, refined typography, and a structured contact form to help qualify new enquiries effectively from the very first interaction.

We designed a bespoke WordPress website that introduces a clean, corporate aesthetic supported by flexible ACF templates and user-friendly functionality. The site includes structured service categories, popular course sections, integrated social links, and a custom contact form with specific dropdown options for course enquiries. A Trustpilot integration, blog archive for future news, and image-rich page layouts enhance accessibility and engagement, while the mobile-responsive design ensures the site performs flawlessly across all devices. With easy content management and a streamlined structure, Ruby East now have a digital presence that showcases the depth of their training expertise and provides a strong foundation for their business to expand beyond their traditional network into new professional construction sectors.