WordPress Website for PJH Law

Sector

Specialist

The Challenge

The client required a complete redesign of their existing website to better reflect their identity as employment law specialists. Their previous site felt unrepresentative of the firm's personality, appearing too clinical and stuffy compared to their actual working style. They needed a platform that could handle increased interest while effectively serving two distinct audiences. Employees seeking justice and employers defending claims. The site needed to move away from traditional solicitor aesthetics to stand out in a competitive market, providing a clear user journey for both demographics. Furthermore, the backend had to be modular to allow their internal team to make easy, frequent updates without technical difficulty.

The Solution

We developed a bespoke, responsive WordPress website that utilises a design that ensures PJH Law stands out from competitors. The structure features a Mega Menu and a dual path home page that immediately filters users into tailored Employee or Employer journeys. Key functional additions include a custom settlement calculator, an automated monthly settlement tally, and conditional logic enquiry forms that adapt based on the specific legal service selected. To enhance lead generation and engagement, we integrated Dotdigital newsletter sign-ups, live chat, and a revamped careers portal. The design is elevated by custom animations and high quality local imagery, creating a professional yet bold digital presence that prioritises accessibility and conversion.

The Outcome

PJH Law now possesses a high impact, modern website. By implementing clear demographic paths and interactive tools like the claim calculator, the firm has significantly improved the user experience for both B2B and B2C clients. The modular backend architecture empowers the client to manage content independently, while the SEO-ready framework and integrated marketing tools provide a strong foundation for future growth. Following the launch, the site effectively communicates their ethos, replacing a dated interface with a vibrant, authoritative platform. This transformation ensures that as they generate interest through high profile cases, their digital storefront increases their reputation as successful employment law experts.

PJH Law

PJH Law is a specialist employment law firm based in Stamford, known for providing expert legal services to both employees and employers. With a reputation for being on the client’s team, they pride themselves on being different from typical, clinical law firms. They approached us to deliver a website redesign that would truly represent their bold personality, stand out from competitors, and act as a powerful lead-generation tool ahead of significant, high-profile legal milestones.

When the PJH Law team partnered with our expert web design team in Peterborough, their primary objective was to move away from a traditional solicitor aesthetic and embrace a design that felt modern and distinctive. They required a dual-focused user journey to cater to their two primary customer avatars, ensuring both employers and employees could find relevant services quickly. Key requirements included a modular backend for easy editing, keyword-researched content integration, and specific features such as a settlement agreement tally. They also wanted to streamline their navigation, improve their careers page for recruitment, and implement interactive elements like a settlement calculator to provide immediate value to visitors.

We delivered a WordPress platform that combines bold branding with highly functional legal tools. The site features a custom-built claim calculator for both demographics, interactive tally animations to showcase financial wins, and advanced conditional forms to improve lead qualification. By integrating Dotdigital marketing, live chat, and a streamlined Mega Menu, we enhanced the site’s ability to convert visitors into active enquiries. The final design balances a clean aesthetic with professional credibility, using local Stamford imagery and smooth animations to create a premium feel. PJH Law now has a standout digital presence that is easy to maintain and perfectly positioned to support their mission of providing accessible, expert legal representation.