WordPress Website for Oakfield UK

Sector

Home & Garden, Retail & Ecommerce

The Challenge

The client required a website redesign, having recently stopped all steel fabrication and fencing installation services to focus entirely on supply-only retail. Their existing online presence no longer matched their current business model. The new platform needed to showcase an expanded product catalogue, including various goods, without displaying direct prices. It was key to establish a catalogue system that allowed public and trade buyers to select quantities and submit quote enquiries. The site also had to incorporate a brand-new green visual identity, replace low-resolution imagery, migrate historical blog posts, and carefully preserve their hard-earned search engine rankings.

The Solution

We produced a responsive WordPress website based on upon a clean, professional style. The custom platform features an extensive product catalogue with a sticky header and an advanced AJAX search bar for rapid item discovery. Visitors can filter items by specific dimensions or treatments and build a list using a bespoke request-a-quote enquiry basket. To encourage repeat business from commercial contractors, we integrated a dedicated account wishlist feature for quick reordering. The build includes a filtered reviews section highlighting relevant project feedback, automated Mailchimp newsletter sign-ups, and custom Google Maps for their Peterborough store.

The Outcome

Oakfield UK now have a modern, professional, and easy-to-manage website that accurately reflects their position as a leading fencing supplier. Visitors can easily browse extensive product ranges, filter by product specifications, and submit comprehensive quote requests through clear and prominent calls to action. The updated design improves trust, usability, and mobile performance, creating a strong foundation for future marketing activity. With refreshed branding, simplified navigation, flexible templates, and space for the business to grow, the new website effectively supports both public and trade audiences while showcasing the full breadth and craftsmanship of Oakfield UK's product offering.

Oakfield UK

Oakfield UK is a long-established fencing supply specialist providing professional, high-quality timber, gates, concrete, decking, and ironmongery to trade and public customers. With an excellent reputation built across Peterborough and the surrounding areas, they required a complete redesign of their outdated website to support their transition into a supply-only business, showcase their expanded product range, and provide trade contractors and domestic buyers with an efficient online catalogue and quote enquiry system.

When the Oakfield UK team approached us, their main priority was to replace their years-old website with a clean, modern, and easy-to-navigate platform that reflected their new commercial direction. They wanted a simple user journey supported by a dynamic catalogue, an enquiry basket for package quotes, a wishlist for trade accounts, and localised Google map features. A particular focus was placed on updating their corporate branding to a new green aesthetic, migrating existing news posts silently, integrating Mailchimp marketing, and introducing high-resolution product photography supplied by their key manufacturing partners.

We designed a bespoke WordPress website that introduces a clean, classic aesthetic supported by flexible templates and user-friendly functionality. The site includes structured category pages, modern filter layouts with "quick search" options, downloadable specs, supplier links, and custom quote forms for bulk order submissions. A Google Analytics integration, integrated social links, and asset-rich page layouts enhance accessibility and engagement, while the mobile-responsive design ensures the site performs flawlessly across all devices. With easy content management and a streamlined structure, Oakfield UK now have a contemporary digital presence that showcases the depth of their inventory and provides a strong foundation for future marketing activity.