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Ignite Technology needed a website to better reflect its leadership in the tech sector, with a dual focus on thought leadership and product solutions. A complete redesign was needed to align these goals and user experience.
The Solution
We redesigned the Ignite Technology website to focus on the “Insights” page: articles and videos showcasing Ignite’s thought leadership in the industry, while also providing a clear path to their product solutions.
The Outcome
The redesigned website is visually striking, highlighting Ignite Technology’s expertise and solutions in a clear, structured way. Flexibility in the back-end allows Ignite to manage content easily, ensuring long-term scalability.
Ignite Technology
Ignite Technology offers expert technology solutions and thought leadership for business leaders and IT specialists alike, aiming to provide valuable insights and products.
Ignite Technology came to us looking for a website redesign to better reflect their leadership in the tech sector. Their existing site didn’t cater to their dual audience of executives and IT managers, and they needed a platform that would do both. Additionally, they wanted their content to be more impactful, especially their “Insights” series, which positions them as thought leaders in their industry.
We redesigned their website with a strong focus on user journey, beginning with thought leadership and ending with product solutions. The new site has improved flexibility for managing blocks and higher quality images, providing a seamless and professional look. The homepage will prioritise credibility and insight, and a more dynamic content management system will allow the client to keep the site fresh with ease. Key SEO optimisation and user-focused design will ensure Ignite’s site stands out from its competitors, driving engagement and conversions.
We also created a special event system, which advertises their latest event, with the text changing once the event date passes.
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