Homecare Essentials

Homecare Essentials is a leading online retailer supplying a wide range of domestic and commercial cleaning products to both the public and businesses across the UK. With over 3,000 product lines and a reputation for expert advice, they’re known for helping customers find the right solution for every cleaning challenge.

When Homecare Essentials approached us, they were looking to escape the limitations of their existing bespoke system, which was costly to maintain and difficult to update. The old site caused frequent usability issues, with some customers struggling to navigate and complete purchases. The team wanted a more flexible platform that could grow with their business, support their marketing activity, and reintroduce a popular “cleaning problem solver” feature that had been a major traffic driver in the past.

We were given full creative and technical control to redesign and rebuild the website on WordPress and WooCommerce. Our goal was to create a user-friendly, future-proof ecommerce site that balanced functionality with visual appeal. The new site features a streamlined layout with clear navigation, improved checkout visibility, and a responsive design suitable for all users. A key highlight is the interactive Product Finder - a decision-tree tool that guides visitors through cleaning scenarios to suggest the most suitable products. This feature not only enhances user experience but also supports SEO through structured content and unique URLs for key stages.

Other improvements include a direct Mintsoft integration for stock and order management, enhanced product filters, trade account functionality, and Feefo review integration for added credibility. We also prioritised customer service visibility, ensuring the contact number and basket remain prominent across all pages.

The result is a clean, intuitive ecommerce platform that simplifies shopping for both domestic and trade customers. By combining practical design with smart functionality, the new Homecare Essentials website re-establishes the brand as the go-to destination for cleaning expertise - equipping them with the tools to grow their online presence and compete confidently in a rapidly evolving market.