Sector

IT & Technology, Manufacturing, Specialist

Categories

Websites, WordPress

View Site

https://www.echowebsolutions.co.uk/wp-content/uploads/2025/03/Holmach_Mobile.png

The Challenge

Holmach, a B2B provider of thermal processing technology and innovative machinery for the UK and Ireland, required a complete website redesign to properly showcase their expertise, sector engagement, and diverse technology offerings. Their existing site, built on an outdated ASP/net application, was no longer fit for purpose. The primary objective of the new website was to serve as a high-level enquiry generation tool for manufacturers looking to invest a significant amount of money into equipment. This required a clear, navigable structure that streamlined the user journey, moving away from a bulky, page-heavy approach to one that smartly links their Partners, Processes, and Applications to provide tailored solutions.

The Solution

We designed and developed a fully customisable WordPress website that focuses on expertise and solutions over simply listing technology, a key differentiator from their competitors. The build ensures long-term client flexibility and scalability, with the potential to add an ecommerce shop later. Crucially, we implemented custom taxonomies and planned a Technology Solution Finder utilising a filter system to allow manufacturers to easily filter products by Partner, Process, and Application. Key content features include dedicated Case Studies and Testimonials sections to build trust, a simple brochure download mechanic, and a prominent, "Get in Touch" section for lead generation. We ensured all content migration from the old bespoke CMS was handled manually to maintain data integrity and consistency.

The Outcome

Holmach now possesses a modern, flexible, and enquiry-focused B2B website that effectively communicates its value proposition to manufacturers. The new structure simplifies the user experience, allowing users to quickly find relevant solutions and information via the search/filtering functionality. The site is built on a non-proprietary WordPress CMS, giving Holmach the option to manage general content updates without being restricted to a single developer. The inclusion of clear calls to action and lead-capture features, combined with foundational SEO, ensures the website is a powerful asset for driving high-quality, high-value enquiries within the industrial manufacturing sector and providing a robust digital foundation.
bubbles

Holmach

Holmach is a UK and Ireland-based B2B provider of innovative thermal processing technology and machinery for manufacturers. Their service focuses on providing specialist equipment and expertise to sectors including food and non-food manufacturing. They required a full website redesign to move away from an outdated system and establish a modern, professional digital presence that would function as a sophisticated lead generation tool, focusing on their expertise rather than solely on the machinery itself.

When the Holmach team approached us, their main priority was to modernise their outdated ASP/net website and create a concise, easy-to-navigate site that minimised page count while effectively segmenting content for food and non-food audiences. They sought a clean, professional design, which included specific brand-colour requirements and a structure that intelligently linked their Partners, Processes, and Applications.

We designed a bespoke WordPress website that combines a professional aesthetic with complex, user-focused B2B functionality. The key feature is the Technology Solution Finder, which uses custom taxonomies (Partner, Process, Application) and a filtering system to allow manufacturers to quickly find the appropriate equipment. The build ensured scalability by setting up products using WooCommerce to pre-emptively facilitate future ecommerce integration. The site includes a modern search tool, a brochure download mechanic, Case Studies, and a perpetually accessible "Get in Touch" section to facilitate enquiries. Built with flexible blocks, the Holmach team now have a powerful, manageable, and future-proof digital platform that expertly showcases their knowledge and drives high-value leads.

PROJECT SPECIFIC
FUNCTIONALITY

Features

  1. About Us
  2. Case Studies
  3. CTA Buttons
  4. Lead Generation Forms
  5. News
  6. Partners
  7. Social Media Buttons
  8. Testimonials

Sector

  1. IT & Technology
  2. Manufacturing
  3. Specialist

Categories

  1. Websites
  2. WordPress

View Site

bubbles

MOBILE FIRST DESIGN

An intuitive design experience, no matter the device

When designing, our team consider the functionality and performance across multiple screen sizes and types.

Get In Touch Tell us what you need help with. We won't bite.

Do you need help with your website or online presence? Take a moment to get in touch and we’ll get back to you with our suggested action plan.

    How did you hear about us?
    Subscribe