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Farsight Security needed a site that better reflected their business model, which revolves around collaboration with security installers and offering 24/7 monitoring. Their previous website was disorganised, lacked a strong lead generation strategy, and failed to effectively communicate their unique selling points (USPs). The design hindered conversions and the overall customer journey.
The Solution
We redesigned the site to enhance functionality and streamline the customer journey. The new design features clear CTAs, prominent product and service highlights, and a dedicated section for security companies to explore partnership opportunities. Additionally, we implemented improved SEO and CRO strategies based on a thorough digital marketing audit.
The Outcome
The redesigned Farsight Security website now provides a professional, streamlined experience for both businesses and homeowners. It emphasises Farsight’s position in the security industry, supports lead generation, and offers resources for their B2B partners. With enhanced SEO, clearer navigation, and a stronger visual identity, the website has helped Farsight expand reach across the UK.
Farsight Securities
Farsight Security is a leading provider of CCTV monitoring services and a wide range of security equipment packages across the UK, specialising in partnering with independent security businesses to offer 24/7 remote monitoring.
When Farsight Security approached us, they recognised that their existing website was no longer effectively showcasing their unique business model or driving conversions. As a company that works with local security businesses for installation and then takes over remote monitoring, they needed a site that clearly communicated these partnerships and the value they provide to both businesses and homeowners.
This project presented an opportunity to realign their website with their business goals, particularly in terms of improving conversion rates and user experience. We understood the importance of building trust with their B2B and B2C audiences while highlighting Farsight’s industry leadership and unique position in the market.
To meet these needs, we redesigned their website with a focus on clear call-to-actions (CTAs), a structured user journey, and better representation of their services. Key features of the new site include a searchable Installer directory, an improved homepage layout, and integrated customer testimonials to enhance credibility. We delivered a modern, optimised website that now positions Farsight Security as a trusted leader in the security industry.
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