Boud Minerals have been blending and packing granular and powder products for over 30 years. Providing bespoke mixes of decorative, functional and lightweight fillers. Boud Minerals also produce own label products for many large manufacturers.
Boud Minerals’ previous website had several issues they were keen to fix. The design was very outdated, not mobile-friendly, not secure and was using an unsupported Content Management System. Staff couldn’t update the content – meaning changes would cost a lot of money and take time to be actioned, or just not happen at all.
Together with members of the Boud management team, we worked with new brand assets to develop a custom design and structure showcasing the breadth of products on offer. We used our expertise and experience to offer suggestions to the client, which were welcomed.
As a well established business, we were keen to enhance Boud’s online presence further. To do this, we included features such as online sample ordering, customer accounts, secure safety data sheet and documentation area with industry standard logging of access. Using WordPress Multisite, we were able to split the website into different sectors, which have extra flexibility with content management and design. As standard, Google Analytics and tracking were also set up to monitor traffic and conversions.
Ease of editing was a crucial part of this project, so each element was mapped out in detail. Once the website was made live, a training session was delivered with supporting assets, such as video tutorials.
The company now has a much better online presence with increased traffic and users viewing a range of different pages. Customers are much happier by having simple but effective tools, such as fast document downloading and sample ordering.
We are still working together, giving Boud ongoing website management to keep everything up to date, secure and running smoothing. We’re now working to make the site multilingual and boost SEO internationally – watch this space!
Customer Account Login, International SEO, Multilingual, Sample Ordering, Secure Document Storage, WordPress Multisite, WPML
Websites, WooCommerce, WordPress