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The client wanted a new website to replace their temporary holding page, aiming to attract customers and encourage enquiries, focusing on independent restaurants and artisan bakeries. They needed a modern, brochure-style site to represent their products and services effectively.
The Solution
We worked with the client to create a website that attracts users and generates leads. The site showcases offerings like restaurant equipment, servicing, and case studies. We used existing branding, designed a modern homepage, and added features like a blog and contact form to encourage conversions.
The Outcome
The website serves as a professional online presence that effectively communicates what Beam Baking Systems do. It's visually appealing, user-friendly, and easy to navigate, with a strong emphasis on the services offered, making it a valuable tool for attracting and converting leads.
Beam Baking Systems
Beam Baking Systems specialises in the sale, installation, and servicing of bakery equipment, including ovens, refrigerators, and additional items.
When the client reached out to discuss the company’s requirements, it was clear they needed more than just a basic online presence. They had an existing landing page, but the website didn’t reflect the growing success of their family business or meet their aspirations for expanding their customer base.
This is exactly the kind of challenge we excel at! We recognised from the start that the website needed to be more than a brochure, it needed to actively generate leads and represent the brand’s long-standing expertise and dedication to quality.
To meet these objectives, we created a fully responsive website optimised for SEO. Key features included easily navigable service and sector areas, as well as clear calls to action to encourage visitors to make enquiries. The site was designed to showcase Beam Baking’s core offerings, while also highlighting their industry experience and expertise.
The end result is a modern, user-friendly website that is designed to grow with the business and enhance its visibility within the highly competitive bakery equipment market.
No fuss, no jargon. We take a personal approach to deliver you a
results-driven strategy to help your business thrive online.
