Back Care Online

Sector

Retail & Ecommerce

Categories

Branding, Ecommerce, Websites, WordPress

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https://www.echowebsolutions.co.uk/wp-content/uploads/2022/08/BackCareOnline-Echo_Mobile-July-2022.png

The Challenge

Back Care Online is one of the UK's leading suppliers of back care products. Back Care Online was a new online retailer struggling to gain traffic and online sales through their newly built website. BCO needed to build their online presence and position themselves as experts.

The Solution

After thoroughly auditing the website, we implemented an extensive SEO and content marketing strategy which helped their targeted keywords thrive. We paired this with a Google PPC campaign to drive traffic, as well as adding relevant CRO changes to improve usability and customer trust.

The Outcome

With a tailored strategy in place, we were able to achieve fantastic results in terms of keyword rankings with our client now ranking in the top 3 positions nationally for Back Care Products. A huge number of national terms grew from ranking beyond page 5 to the first page.
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Back Care Online

Back Care Online is one of the leading suppliers of products for back pain, with stores in the UK, Australia & New Zealand. Our products are recommended by hundreds of health care professionals including doctors, chiropractors, osteopaths and occupational therapists.

Since the creation of their website they have seen results reflect a 234% increase in sessions, 333% increase in transactions & 435.28% increase in revenue.

PROJECT SPECIFIC
FUNCTIONALITY

Features

  1. Bespoke Landing Pages
  2. Blog
  3. Contact Form
  4. Custom Icon Design
  5. FAQs
  6. Projects Section

Sector

  1. Retail & Ecommerce

Categories

  1. Branding
  2. Ecommerce
  3. Websites
  4. WordPress

View Site

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MOBILE FIRST DESIGN

An intuitive design experience, no matter the device

When designing a website, our team takes into consideration all the major types of screen sizes and devices on which it may be viewed.

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