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The Challenge
Back Care Online is one of the UK's leading suppliers of back care products. Back Care Online was a new online retailer struggling to gain traffic and online sales through their newly built website. BCO needed to build their online presence and position themselves as experts.The Solution
After thoroughly auditing the website, we implemented an extensive SEO and content marketing strategy which helped their targeted keywords thrive. We paired this with a Google PPC campaign to drive traffic, as well as adding relevant CRO changes to improve usability and customer trust.The Outcome
With a tailored strategy in place, we were able to achieve fantastic results in terms of keyword rankings with our client now ranking in the top 3 positions nationally for Back Care Products. A huge number of national terms grew from ranking beyond page 5 to the first page.Back Care Online
Back Care Online is one of the leading suppliers of products for back pain, with stores in the UK, Australia & New Zealand. Our products are recommended by hundreds of health care professionals including doctors, chiropractors, osteopaths and occupational therapists.
Since the creation of their website they have seen results reflect a 234% increase in sessions, 333% increase in transactions & 435.28% increase in revenue.
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An intuitive design experience, no matter the device
When designing a website, our team takes into consideration all the major types of screen sizes and devices on which it may be viewed.
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