WordPress Website for Alli Hammond Counselling

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Health & Beauty

The Challenge

The client required a complete web presence to launch her newly established B2C practice as a qualified professional counsellor. She lacked an existing digital footprint and needed a platform that could reliably support networking events while attracting future clients. The target audience includes individuals seeking help for mental health issues and trauma, meaning the platform had to feel incredibly welcoming, safe, and professional. The design had to remain clean and simple without sacrificing visual appeal. It also needed to support a highly straightforward user journey that accommodates local face-to-face clients in Derby as well as phone and online sessions across the UK.

The Solution

We produced a fully responsive WordPress website using the lightweight Blocksy theme to deliver a clean and comforting brochure style. The site structure includes a streamlined sitemap containing dedicated pages for Home, About, Services, FAQs, Blog, and a direct Contact page. To manage a restricted budget efficiently, we implemented clean, manual-entry text blocks for testimonials and a straightforward row-based layout for the FAQs. We integrated an external Calendly booking system to allow seamless scheduling for initial 15-minute introductory calls and full appointments. Our team also created a bespoke logo and simple brand guidelines using locally hosted Google Fonts to establish a modern identity.

The Outcome

Alli Hammond Counselling now possesses a highly professional online presence that establishes her new practice in the digital space. Visitors can easily learn about her counselling services, read through vital mental health resources, and book initial consultations directly through clear calls to action. The completed website delivers an exceptionally smooth user journey on both desktop and mobile devices despite having no original viewport mockups. With standard brochure search engine optimisation implemented, the platform forms a strong foundation for local and national digital marketing. The structure also ensures the website is fully prepared to expand as her business grows.

Alli Hammond Counselling

Alli Hammond Counselling is a established professional practice offering dedicated counselling services for individuals suffering from mental health issues and personal trauma. Founded by qualified counsellor Alli Hammond, the business provides flexible therapy sessions face-to-face in the local Derby area, as well as remotely via phone and online across the UK. To launch her venture successfully, she required a complete digital platform to establish an immediate online presence, showcase her expertise, and act as a reliable point of reference for networking events.

When the client approached Echo, her primary objective was to replace a basic, self-built Wix draft with a refined and trustworthy brochure website. She needed a clean, simple, and comforting user experience that would put vulnerable visitors at ease. Key requirements included a direct sitemap, a custom logo design with clean branding guidelines, standard search engine optimisation, and integrated external links to her Calendly account for smooth appointment scheduling. A specific structural challenge involved building a flexible text section for a upcoming "Walk and Talk Therapy" service.

We designed and developed a bespoke WordPress website that prioritises warmth and approachability through clean layout structures and refined typography. The platform features manual text rows for frequently asked questions, a beautifully formatted blog archive for mental health articles, and prominent call-to-action buttons for booking consultations. By utilising the efficient Blocksy framework and locally hosted Google Fonts, we ensured the site remains incredibly fast and secure without exceeding the strict development hours. The finished brochure website delivers flawless mobile responsiveness and gives the client an excellent professional foundation to build trust, attract future patients, and grow her practice.