Pro-Carbon Racing Increasing global revenue by over 25%

International Keyword Research

We conducted extensive international keyword research, meticulously analysing each focus location. This involved not only translating keywords but also considering localised terminology specific to each region. We left no stone unturned in ensuring that our keyword strategy resonates effectively with diverse audiences across the globe.

Content Heavy Strategy

We executed a comprehensive content-focused strategy, strategically optimising the content on key category pages, product pages, and the homepage.

Furthermore, we translated the content into the native language of each location, enhancing its relevance and accessibility for local users.

Technical and On-page SEO Strategy

We implemented a comprehensive technical and on-page SEO strategy across all three sub-sites. This involved fine-tuning various technical aspects of the websites to improve performance and user experience. We optimised on-page elements such as meta tags, headings, and image alt attributes to ensure maximum visibility and relevance for the target audience.

By tailoring our approach to each location, we effectively built SEO value targeted to specific geographical areas, ultimately enhancing the overall search engine rankings and visibility of the sub-sites.

International CRO

In our pursuit of international Conversion Rate Optimisation (CRO), we delved deep into optimising various facets to cater to diverse audiences across different countries. This involved not only adapting the language to resonate with local cultures and preferences but also refining the page structure to ensure seamless navigation and engagement. We crafted tailored CTAs that are relevant and compelling, prompting visitors to take desired actions.

New PPC Campaigns

We switched to performance max as part of this campaign and launched two new campaigns which led to significant results.