CRO improvements to product pages
We implemented conversion rate optimisation strategies on product pages, resulting in significant improvements.
Trust signals on the page were reinforced by incorporating additional customer reviews, star ratings, and introducing the business owner to create a more personalised experience for visitors.
We also expanded Gymkit’s branded content to enhance credibility when users visit the page.
Content Strategy
We developed a comprehensive content strategy, outlining a detailed plan to emphasise the most profitable aspect of the business. Our main focus was on generating supporting content for Pilates Equipment, a crucial component of Gymkit’s B2C offerings. This content encompassed blogs, knowledge base articles, and case study/project pieces.
SEO Campaigns
Within just six months of implementing comprehensive SEO campaigns, significant results were achieved across a range of targeted keywords. Over 25 high-value keywords reached top positions in search engine rankings, delivering measurable business impact. Notable achievements include:
- Peak Pilates – “Renew Pilates Certification”
- Secured position 1, dominating search results for this critical keyword.
- Peak Pilates – “Pilates Equipment”
- Climbed to position 8 for a keyword with a monthly search volume of 2,400.
- Gymkit – “Precor Treadmill”
- Achieved position 3, capturing a prominent spot for this keyword with 590 monthly searches.
- Gymkit – “Self Powered Treadmill”
- Secured position 4, ranking high for a search term generating 480 monthly searches.
- Gymkit – “Exercise Bikes for Sale”
- Reached position 10 for a high-competition keyword boasting a robust monthly search volume of 3,600.
These results underscore the campaign’s ability to effectively target and capture high-value traffic, improving visibility and driving potential conversions in competitive niches.
CRO improvements to product pages
We implemented conversion rate optimisation strategies on product pages, resulting in significant improvements.
Trust signals on the page were reinforced by incorporating additional customer reviews, star ratings, and introducing the business owner to create a more personalised experience for visitors.
We also expanded Gymkit’s branded content to enhance credibility when users visit the page.