What GlenFarrow Wanted
GlenFarrow wanted to increase leads and enquiries generated through their website, aiming to gain one to three confirmed leads per month.
The Challenge We Faced
GlenFarrow’s diverse range of services – many of which are seasonal – presented a unique challenge, but one we have experience of navigating. Our goal was to consistently generate high-quality enquiries across all areas of the business, while addressing an initial issue of irrelevant domestic enquiries for services like biomass boilers.
The seasonal nature of their offerings required a dynamic and flexible approach. For instance, demand for biomass boilers and drying solutions peaks from winter through to summer, while irrigation systems are predominantly sought after during the summer months. To maintain consistent performance, we developed a strategic plan that aligned with these seasonal trends – ensuring we capitalised on peak demand periods and adjusted our focus accordingly throughout the year.
Additionally, GlenFarrow’s recent acquisition of a new engineering company meant expanding our efforts to support and grow this new division. Our strategy had to evolve not only with the seasons, but also with the business itself.
