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Ely Skip Hire

Client Intro

Ely Skip Hire is a local skip hire and waste management services based in Ely.

Problem

Ely Skip Hire came to Echo after recently changing ownership and looking to change from their previous digital marketing agency. They were not seeing the results they were hoping for, with both traffic and leads lower than expected. They were also keen to expand into further locations and services, such as supplying aggregates, to grow their business.

Solution

To begin with, we moved the site over to WordPress which created a faster and instantly more SEO friendly website to work with. By rebuilding the site, we were able to make several improvements to their mobile site and usability.

With a complete website review, we updated the site with essential SEO fundamentals, such as optimised Meta Data, and created a new Keyword Allocation based on thorough industry and keyword research – with the view of expanding the business. Finding more relevant keywords which received a higher amount of searches meant we could completely refresh the content and keyword targeting across all pages.

Outcome

With their mobile site improvements, we saw a 30.32% decrease in bounce rate and a 88.70% increase in users with a mobile device.

After optimising the aggregates page, Ely Skip Hire’s main aggregate keyword jumped from not ranking in the top 100 positions in Google to ranking #3 (with 1,300 average monthly searches), with two secondary aggregate keywords also hitting the top #5.

After just one month of work, traffic increased by 196% (that’s nearly triple the amount of traffic) and contact forms increased from 180 to 576, leaving them with a 22.83% conversion rate which sustained over the following months.

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Sector

Skilled Trades

Features

Advanced SEO, Local SEO

Categories

CRO, Digital Marketing, SEO