Dynamax is the USA’s leading brand of medicine balls and has been the product of choice for elite athletes and those passionate about fitness for over 30 years.
When Dynamax came to us, their social media presence was minimal with only 4,750 likes on Facebook and 1,000 followers on Instagram. They were struggling to be found online for broader searches for medicine balls which was stunting their online sales.
After creating an organic and paid social media campaign, we focused on capitalising on Dynamax’s already existing customer base sharing workout tips and tricks across Facebook and Instagram.
We also began to increase the website content and push Dynamax into not only an online retailer but a knowledge base when it came to fitness.
After creating a paid social campaign, supported with daily organic posts, we have increased Dynamax’s Facebook likes to 75,000 and counting. We’ve currently got over 7,500 Instagram followers and not showing any signs of slowing down.
Since implementing a full SEO campaign, Dynamax is now ranking in the top spots for terms ‘Medicine Balls for Sale’ in the USA nationally and their sales are reflecting those results daily.
Digital Marketing, SEO, Social Media