The Client

Bofi International

Company Name:

BOFI Racing

Company Turnover:

£3.5M

Sectors:

Automotive Hobbies Retail & Ecommerce

Services Echo provide to the client:

Digital Marketing PPC SEO

What Echo has achieved

7,222%

Average ROAS on
paid campaigns

£98,500

Revenue from Google Ads
in 6 months!

34%

YoY increase in
overall revenue

22.55%

YoY increase in
organic sales

The Challenge

What BOFI Wanted

BOFI wanted to increase revenue in line with their revenue targets, whilst increasing visibility through paid advertising to increase sales profitability.

The Challenge We Faced

Revenue targets and ROAS goals were ambitious, with little flexibility due to tight margins.

PPC challenge:

The initial shopping campaigns were limited in scope, lacked sufficient visibility, and incurred costs too high to yield a profit given the tight margin constraints.

SEO challenge:

Most revenue had historically come from direct and organic channels, so our goal to increase visibility further were for broad and competitive keywords – which were difficult to rank for.

The Solution

How We Tackled the Problem

  • PPC Campaign
  • SEO

PPC Campaign

We pivoted the strategy to expand reach by launching Performance Max campaigns and focusing on a product-driven approach instead of targeting entire categories. This allowed us to optimise our ads more effectively.

Additionally, we implemented retargeting tactics to re-engage previous visitors, capturing more high-intent customers. As a result, our ROAS surged by an impressive 1,389.07%!

SEO

We implemented a content-led approach, focusing on creating topical authority and topic clusters around our focus keywords on the site.

We created a comprehensive content strategy, targeting users at all stages of the conversion funnel to maximise profitability and were able to achieve our rankings goals and maintain them.

PPC Campaign

We pivoted the strategy to expand reach by launching Performance Max campaigns and focusing on a product-driven approach instead of targeting entire categories. This allowed us to optimise our ads more effectively.

Additionally, we implemented retargeting tactics to re-engage previous visitors, capturing more high-intent customers. As a result, our ROAS surged by an impressive 1,389.07%!

Extremely Knowledgeable

"Our account manager Sophie is extremely knowledgeable and has been able to achieve impressive results for us with help from the team there. They're very understanding of our needs and are passionate about our business, making the whole process an absolute pleasure. We're excited to continue working with Echo as we leap into a new phase for our business."
Leigh GrayDirector

Services that Echo Provided

Digital Marketing PPC SEO

Our Results

What We Achieved For Them

We successfully reached and surpassed our revenue targets, achieving an impressive 34% year-on-year growth.

We are now running multiple paid campaigns and have expanded internationally with an average ROAS of over 7,000%. This far exceeds the initial target.

Exceeded ROAS targets

Through altering the campaign structure and targeting within the paid campaigns we boosted ROAS and profitability above target.

Through altering the campaign structure and targeting within the paid campaigns we boosted ROAS and profitability above target.

Increased visibility for broad and competitive terms

Our content-led strategy increased rankings for terms with 8,000+ search volume to the top 3 positions in Google.

Our content-led strategy increased rankings for terms with 8,000+ search volume to the top 3 positions in Google.

Generated a significant year on year increase in revenue

From a combined PPC and SEO strategy, we increased revenue year on year by 34%, double the target of 17% YoY growth.

From a combined PPC and SEO strategy, we increased revenue year on year by 34%, double the target of 17% YoY growth.

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