Agentis Financial & Mortgage Solutions

The Client:

With over 80 years’ combined experience with providing financial and mortgage solutions, Agentis are experts in finding the best packages for their clients. With access to the whole market, they offer impartial and honest advice and always take the time to understand each client’s requirements and unique circumstances.

The Challenge:

Having formerly designed a website for Agentis, they now wanted us to grow their online presence through setting up a Google Ads campaign. They specifically wanted to increase enquiries for their mortgage and financial services. We were tasked to start a pay-per-click campaign from scratch and set up their targeting.

Our Solution:

We began by identifying specific keywords to target for the Google Ads campaign as well identifying a target audience. It was important for us to get the balance right between making our client more visible online while also ensuring adverts were seen by an audience that was specifically looking for their services.

We set to work creating new landing pages that were specifically designed for these target keywords so that when users clicked through they would see something that was relevant to their search and expectations. We also added contact forms and call to actions on these pages to encourage conversions once users reached the site.

The Outcome:

Our tailor-made Google Ads received a consistently high conversion rate as high as 30%!

As well as helping to establish a high Google Ads relevance score, we recorded an increase of on-site conversions and key performance indicators for our client – including an increase in enquiries. More enquiries for their services ultimately led to an increase in revenue.

With a low cost per conversion there was a very fruitful return on investment.