Retail & Ecommerce


Websites, WooCommerce, WordPress

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The Challenge

Toolbox approached Echo to design and create an online platform tailored to showcase their specialist roofing products to trade customers.

The Solution

After consideration, we opted to utilise the WooCommerce platform to build an online catalogue of the extensive range of products they stock.

The Outcome

The new website is bright, simple to navigate through the products and easy to proceed through the checkout process, which was the exact brief.


Based in Peterborough, Toolbox specialise in a wide range of traditional roofing tools from leading manufacturers including Stubai, Wuko and Express.

Toolbox approached us with an idea they had about creating a website dedicated to offering specialist roofing tools and equipment to the trade market.

As an off-shoot of a larger local company, and following a premises relocation, they wanted to branch out and grow sales of the products stocked.

Using the brand colours and font of their sister company, to keep fluidity, we utilised the WooCommerce platform to build an online catalogue focusing on the products and services they provide within a simple, user-friendly environment.

Key features include product and brand carousels, secure payment options, trade account registration, and pop-up discount offers.

The website works consistently across all platforms and screen sizes, and is optimised for SEO purposes.



  1. Brand Carousel
  2. Google Shopping Feed
  3. Help Section
  4. Mailchimp Integration
  5. PayPal
  6. Pop Up Discount Offers
  7. Products Carousel
  8. Products Catalogue
  9. Social Media Links
  10. Stripe
  11. Trade Account Registration
  12. WooCommerce Site
  13. Xero Integration


  1. Retail & Ecommerce


  1. Websites
  2. WooCommerce
  3. WordPress

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An intuitive design experience, no matter the device

When designing a website, our team takes into consideration all the major types of screen sizes and devices on which it may be viewed to achieve optimum performance.

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