Signature Suites

Client Intro

Signature Suites are a group of luxury serviced hotels in Peterborough City Centre. The boutique aparthotels offer unique, beautifully designed rooms for travellers of business or leisure.

The Problem

With no online presence and all bookings being driven through booking engines, Signature Suites were in need of a new website to stand out amongst the crowded hotel industry.

The Solution

As a boutique hotel, it was key to create a bespoke high-end site that showcases the quality of the accommodation whilst highlighting the Signature Suites brand. The website was created on WordPress for ease of use and includes integration with a booking system via an API. The entire site was made to create a seamless customer journey, encouraging bookings and accentuating brand identity.

The Outcome

Standing out from their competitors, Signature Suite’s new website is visually slick and SEO friendly; the website now ranks highly when users search for serviced accommodation in the local area. With increased traffic, frequently updated content and a great design, the site now drives an increased number of bookings.