Serious Food by First Choice Produce


Retail & Ecommerce


Branding, Websites, WordPress

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The Challenge

We were tasked with creating a new website for an existing client to replace an older, outdated one. The client wanted to portray their quality products in a more dynamic and appealing way, showcasing their selection of products.

The Solution

We agreed with the client to build a creative website using the WordPress platform. A colourful theme runs throughout giving it a fresh look appropriate for the fresh food sector. Quality imagery was used to compliment the produce they supply.

The Outcome

The end result is a clean, contemporary website which portrays a high-end, professional image befitting the stature of the company. The website is ready to work with all devices, allowing a user to easily navigate and filter through products.

Serious Food by First Choice Foods

Based in Slough, Serious Food is a food wholesaler supplying quality products to the hospitality sector. They are affiliated with First Choice Produce and look after their dry store, frozen and ingredients departments.

They were looking to redesign and upgrade an existing website in a quest to highlight the products they supply. Key features of the build include an account enquiry form, enabling trade customers to order directly through the site, a products section displaying their vast range of items and a meet the team area so that clients can put a face to a name



  1. About Us/Meet the Team
  2. Bespoke Landing Pages
  3. News
  4. Products Section
  5. Recipes Section
  6. Social Media Links
  7. Trade Account Application Form


  1. Retail & Ecommerce


  1. Branding
  2. Websites
  3. WordPress

View Site



An intuitive design experience, no matter the device

All of our websites are designed to work seamlessly across all devices and different screen sizes.

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