The ChallengeAfter working alongside Gymkit UK since 2013 we were asked to migrate their existing BigCommerce website over to a more comprehensive Magento platform. The client wanted to incorporate the different areas of the business, one target being home users and personal trainers, and the other being businesses and gym/health club chains.
The SolutionWe completed a full website redesign, using high quality images, and designing the navigation to cover the different target markets. Thousands of products were migrated and we integrated a payment system, Pay4Later to ensure seamless purchasing of key products, together with ecommerce conversion tracking.
The OutcomeUsing high quality images and branding, together with a well-thought out navigation, the site is now both visually strong and easy to navigate to the relevant products. The implementation of ecommerce conversion tracking and Pay4Later means purchasing products is simple, seamless, and measured.
We began working with Gymkit UK in 2013, and have helped them achieve some fantastic results during that time, so we were more than happy to help them achieve a brand new website that would reflect the changes and growth that have happened in a decade.
We implemented a review system, integrated it with their website, and set it up to automatically ask customers to write reviews after a purchase. We have also set up an abandoned cart feature to convert customers who do not complete their online purchases. We have set up and managed a system using Pay4Later so that they can accept orders on finance over the phone and via their website. We also set up a system that tracks their incoming phone calls and attributes each lead/sale to the correct marketing channel.
All of these key features are designed for the end user to have an easy, flawless shopping experience, which works efficiently over all devices.
- Advanced SEO
- Call Tracking
- Custom Checkout Process
- Custom Product Page Design
- Ecommerce Website
- Financing Payment Methods
- Google Shopping Feed
- Google Tag Manager
- Magento 1
- WordPress Blog
- Retail & Ecommerce
MOBILE FIRST DESIGN
An intuitive design experience, no matter the device
When designing, our team consider the functionality and performance across multiple screen sizes and types. Specifically for this project we have focused on ensuring the site works for the different areas of the business.
Do you need help with your website or online presence? Take a moment to get in touch and we’ll get back to you with our suggested action plan.