First Choice Produce


Retail & Ecommerce


Branding, Ecommerce, Websites, WooCommerce, WordPress

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The Challenge

At the beginning of the Covid 19 pandemic, First Choice Produce wanted an eCommerce website that would enable them to quickly pivot from B2B to B2C. Traditionally the business was a wholesale operation covering London and the Home Counties exclusively.

The Solution

We majorly overhauled and improved their website, launching swiftly to offer a range of items/packages for delivery within a specified postcode area. Within a matter of weeks, the business achieved a huge increase in customer base and generated millions of pounds.

The Outcome

Following on from this success the client instructed us to replace their existing site to showcase their ever growing range of products. First Choice now has a brand new, fresh and informative website that works well across all devices.

First Choice Produce

First Choice are a supplier of specialty fine food and fresh produce with a passion for supplying premium quality ingredients to to the hotel and restaurant industry. They have supplied catering establishments from their base in London's New Covent Garden Market since 2001.

Traditionally the business was a wholesale operation covering London and the Home Counties exclusively. When Covid 19 hit in March 2020 they quickly realised that they needed to approach things from a different perspective. The changes we implemented created a huge boost in revenue and the client decided to continue with this business model.

We were tasked with producing a completely new website, with a new look and feel, to better reflect their expanded customer dynamic.

The professional design we created takes into account their ever-changing, seasonal, product range. We continue to work closely with First Choice Produce and have also provided training so that they can efficiently manage orders in-house.

As their online venture has been so successful, they are now taking orders and delivering nationally. The website reflects this growth with a range of features making it as user-friendly as possible. It features a custom checkout with email automation, allowing a customer to reorder, complete checkout, and survey on their overall shopping experience.



  1. AJAX Filtering
  2. Bespoke Landing Pages
  3. Blog
  4. Booking System
  5. Custom Checkout
  6. Enquiry Form
  7. Mailchimp
  8. Multilingual
  9. Social Media Feeds
  10. Trade Registration
  11. VAT ID Checker
  12. WPML


  1. Retail & Ecommerce


  1. Branding
  2. Ecommerce
  3. Websites
  4. WooCommerce
  5. WordPress

View Site



An intuitive design experience, no matter the device

When designing, our team consider the functionality and performance across multiple screen sizes and types. Specifically for this project we have focused on the customer journey, ensuring it's an easy to use experience.

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