ELeather Group

ELeather Multilingual Website Development

Client Intro

ELeather are an award winning, environmentally friendly materials technology company exporting to over 50 countries worldwide. Their products are supplied to over 200 airlines, including the 4 largest in the world.

The Problem

Supplying to a blue chip customer base, ELeather came to Echo with outdated website design, content and Content Management System. With a new range of products, the client was keen to fix their current messy navigation and give the site a complete refresh.

The Solution

Working with a specialist brand design agency, we teamed up to take charge of the design implementation and development of a bespoke WordPress site. We set up a clear website structure and parent>child sector navigation.

We also included a range of features in the set up of the website, including easy backend editing, email marketing integration, Google Tag Manager and a custom Javascript Google Map.

The website itself was launched in China, working with a WPML (WordPress Multilingual) plugin and a translation agency.

The Outcome

ELeather now have a clean, responsive design that works beautifully across all devices. Their navigation is clear and the language can be switched with ease, vastly improving the user experience.

ELeather Multilingual Website Development




Chinese Translation, Dotmailer/Dotdigital Integration, Google Maps API, Multilingual, WPML


Websites, WooCommerce, WordPress