ELeather are an award winning, environmentally friendly materials technology company exporting to over 50 countries worldwide. Their products are supplied to over 200 airlines, including the 4 largest in the world.
Supplying to a blue chip customer base, ELeather came to Echo with outdated website design, content and Content Management System. With a new range of products, the client was keen to fix their current messy navigation and give the site a complete refresh.
Working with a specialist brand design agency, we teamed up to take charge of the design implementation and development of a bespoke WordPress site. We set up a clear website structure and parent>child sector navigation.
The website itself was launched in China, working with a WPML (WordPress Multilingual) plugin and a translation agency.
ELeather now have a clean, responsive design that works beautifully across all devices. Their navigation is clear and the language can be switched with ease, vastly improving the user experience.
Chinese Translation, Dotmailer/Dotdigital Integration, Google Maps API, Multilingual, WPML
Websites, WooCommerce, WordPress