ELeather Group

Client Intro

ELeather are an award winning, environmentally friendly materials technology company exporting to over 50 countries worldwide. Their products are supplied to over 200 airlines, including the 4 largest in the world.

The Problem

Supplying to a blue chip customer base, ELeather came to Echo with outdated website design, content and Content Management System. With a new range of products, the client was keen to fix their current messy navigation and give the site a complete refresh.

The Solution

Working with a specialist brand design agency, we teamed up to take charge of the design implementation and development of a bespoke WordPress site. We set up a clear website structure and parent>child sector navigation.

We also included a range of features in the set up of the website, including easy backend editing, email marketing integration, Google Tag Manager and a custom Javascript Google Map.

The website itself was launched in China, working with a WPML (WordPress Multilingual) plugin and a translation agency.

The Outcome

ELeather now have a clean, responsive design that works beautifully across all devices. Their navigation is clear and the language can be switched with ease, vastly improving the user experience.