What A1 Lawn Wanted
A1 Lawn wanted to increase brand awareness for their products while growing their customer base.
They were worried their previous success was just from word of mouth. While there’s nothing wrong with that, they didn’t have a reliable way to guide their sales and revenue. They wanted to tap into a more reliable and measurable marketing channel.
While they were also prepared to sell through other stores, such as Amazon, they wanted to establish themselves in the market and increase brand awareness.
The Challenge We Faced
Our challenge was to find the perfect platform to showcase their lawn care products. The client had a small budget and low product value so needed to make sure our advertising was super efficient in maximising sales. They needed us to generate a profitable campaign.
After careful consideration, we recommended SMA (social media advertising). Why? If implemented correctly, it can be a quick way to boost brand awareness and website traffic. Yes, you have to spend money to see results, but you are always in control of the budget.
As our client could see, pretty soon after we started the campaign the ROAS was worth it!