What ProGreen Wanted
ProGreen wanted help getting their online search visibility back on track.
When ProGreen sought our help, their website was not thriving. In fact, a previous agency had rebuilt their website in a way that caused their visibility in search rankings to plummet. Instead of the boost to their business they were hoping for, they saw a decrease in traffic and conversions – not the best start for their brand revamp!
They also heavily relied on Google Ads, but these were not bringing in a profitable return, so wanted help from our PPC specialists to get their campaigns working for them.
The Challenge We Faced
When we first started working with ProGreen they had suffered a severe drop in Google rankings due to a new website launch.
After doing a little digging, we found their website didn’t have a 301 redirect plan (or at least not a very good one). This meant a percentage of traffic was being sent to their old website, which no longer existed. Bottom line: they were losing out on a lot of SEO value.
As for PPC, this was performing well during peak months, but performance was less desirable during the winter. This meant they were losing money.
