The Client

Remark Group

Company Name:

Remark Group

Company Size:

51-200 Staff

Sectors:

IT & Technology

Services Echo provide to the client:

CRO Digital Marketing SEO

What Echo has achieved

300% +

Increase in Organic Traffic

30

Competitive keywords
in Top 5 Positions

11

National keywords
on 1st Page

50% +

Competitive keywords
in Top 2 Positions

The Challenge

What Remark Group Wanted

Remark’s top objective was to boost their online presence. They wanted to appear on the first page of Google – and above their competitors – for targeted industry terms. We took their website under our wing in March 2019. With no traffic or visibility for relevant business terms, we had our work cut out for us.

The Challenge We Faced

When Remark came to Echo, the site wasn’t generating any meaningful online traffic or brand awareness. They also had an outdated website that lacked useful information for their target audience.

The Solution

How We Tackled the Problem

  • SEO
  • Bespoke Landing Pages
  • Conversion Rate Optimisation

SEO

Our top priority was to get Remark’s website ranking for competitive, national terms. We identified keywords that were relevant to Remark’s business. We also built a faster website to deliver the optimum user experience for visitors.

100 +
Keyword strategy
implemented
246%
Increase in site speed score
from 2019 to 2022

Bespoke Landing Pages

We then set to work optimising their website content, building tailored landing pages and a bank of expert content, including blogs and knowledge base articles. Key pages that showcase integral parts of their business, including Sound Masking and Video Conferencing.

Conversion Rate Optimisation

We knew it was important to not just optimise Remark’s website for specific keywords. To get meaningful results, we needed to combine this with conversion rate best practices. This involved drawing attention to what the target audience needed to know and presenting that information as clearly as possible.

We turned informational content in to customer focused content
Bespoke services and expertise were showcased in the content.

SEO

Our top priority was to get Remark’s website ranking for competitive, national terms. We identified keywords that were relevant to Remark’s business. We also built a faster website to deliver the optimum user experience for visitors.

100 +
Keyword strategy
implemented
246%
Increase in site speed score
from 2019 to 2022

Such a helpful team!

"We’ve had a great experience with Echo so far. As well as looking after our SEO and Google Ads Campaign, they’ve been incredibly helpful with any query or task that we may have had."
Penelope HarrallMarketing Officer, Remark Group

Services that Echo Provided

CRO Digital Marketing SEO

Our Results

What We Achieved For Them

By optimising the website with carefully selected keywords and monitoring their performance, we succeeded in driving up Remark’s national rankings for targeted keywords. They didn’t just increase – today they rank in the top five for 30 high-performing, national keywords. The results? Significant increase in organic traffic!

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Improved Keyword Ranking

National rankings for targeted keywords didn’t just increase - today they rank in the top five for 30 high-performing, national keywords.

National rankings for targeted keywords didn’t just increase - today they rank in the top five for 30 high-performing, national keywords.

Significant Increase in Organic Traffic

Over 300% increase to be exact.

Over 300% increase to be exact.

Consistent Level of Leads

By optimising the website, the level of leads for key services is now consistent!

By optimising the website, the level of leads for key services is now consistent!

Increase in Conversions from PPC

We successfully generated traffic and conversions for their key services through carefully thought out PPC campaigns

We successfully generated traffic and conversions for their key services through carefully thought out PPC campaigns

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