The Client

Company Name:

ProGreen Weed Control Solutions

Annual Turnover:

£2 million

Sectors:

Retail & Ecommerce

Services Echo provide to the client:

PPC SEO Social Media

What Echo has achieved

300%

Increase in
Total Revenue

180+

Page 1 Keyword
Rankings

2300%

ROAS on
Facebook

390%

Increase for
Google ROAS

The Challenge

What ProGreen Wanted

ProGreen wanted help getting their online search visibility back on track. 

When ProGreen sought our help, their website was not thriving. In fact, a previous agency had rebuilt their website in a way that caused their visibility in search rankings to plummet. Instead of the boost to their business they were hoping for, they saw a decrease in traffic and conversions – not the best start for their brand revamp!

They also heavily relied on Google Ads, but these were not bringing in a profitable return, so wanted help from our PPC specialists to get their campaigns working for them.

The Challenge We Faced

When we first started working with ProGreen they had suffered a severe drop in Google rankings due to a new website launch. 

After doing a little digging, we found their website didn’t have a 301 redirect plan (or at least not a very good one). This meant a percentage of traffic was being sent to their old website, which no longer existed. Bottom line: they were losing out on a lot of SEO value.

As for PPC, this was performing well during peak months, but performance was less desirable during the winter. This meant they were losing money.

The Solution

How We Tackled the Problem

  • SEO
  • Technical SEO Fixes
  • Shopping Campaigns
  • PPC
  • Content
  • Social Media Marketing

SEO

Working closely with ProGreen, and careful keyword consideration, we regained search positions and grew their rankings across their product range. 

180
page 1 rankings secured

Technical SEO Fixes

We set to work fixing the technical SEO issues, which were causing Google to display thousands of 404 errors and duplicate content.

1000s
of 404 errors fixed with a 301 redirect plan
Internal linking strategy implemented
Edited duplicate content to ensure unique pages

Shopping Campaigns

We spent time optimising their shopping campaigns, focusing on their most profitable products. 

Budget calendar created to tie in with seasonal products and sales
Profit margins used to implement shopping campaign structure

PPC

Before there was no clear budget plan or optimisation of seasonal products for the Google Ad campaigns. We optimised their PPC budget to strategically spend on best selling products that were in season. This proved much more effective than displaying all their products all of the time.

Targeted ads for bestselling or high-potential products
A restructured campaign ensured cost-efficient ads
New, clearer budget plan helped to increase ROAS

Content

We worked with ProGreen to optimise content across the website.

Planned and implemented optimised copy
Implemented optimised heading structures

Social Media Marketing

Created a paid social campaign on Facebook to expand their customer base and acquisition.

We used lookalike, retargeting and cold audiences.

Customer acquisition campaigns created
2300%
ROAS achieved through Facebook campaign

SEO

Working closely with ProGreen, and careful keyword consideration, we regained search positions and grew their rankings across their product range. 

180
page 1 rankings secured

Amazing results and team

"The results have been amazing and we have seen a great ROAS. Thank you for all the hard work and thank you for being an amazing team to work with!"
Tierney Norman, ProGreen
Tierney NormanSocial Media and Digital Marketing Executive

Services that Echo Provided

PPC SEO Social Media

Our Results

What We Achieved For Them

We helped Progreen achieve maximum revenue for their budget, while also growing their customer base across multiple channels.

ProGreen’s new website started to thrive! Year-on-year traffic, transactions and revenue increased significantly.

We continue to review their SEO and PPC to ensure that the campaigns are in line with their business goals and achieving their targets. The result? Even more customers can access essential weed and plant control products to keep their garden spaces healthy.

300% increase in total revenue

As a result of us continually developing their SEO and keyword ranking, their online revenue significantly increased by over 300% since we initially began their campaign.

As a result of us continually developing their SEO and keyword ranking, their online revenue significantly increased by over 300% since we initially began their campaign.

Over 180 Page 1 keyword rankings

We reviewed and carefully considered each word, achieving page 1 keyword rankings.

We reviewed and carefully considered each word, achieving page 1 keyword rankings.

Over 2300% ROAS on Facebook

Using a paid social campaign on Facebook, we expanded their customer base and acquisition, achieving a ROAS of over 2300%.

We used lookalike, retargeting and cold audiences. 

Using a paid social campaign on Facebook, we expanded their customer base and acquisition, achieving a ROAS of over 2300%.

We used lookalike, retargeting and cold audiences. 

Google ROAS increased by 390%

Following digital marketing work, we increased Google ROAS by 390%.

Following digital marketing work, we increased Google ROAS by 390%.

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