The Client

Pro-Carbon Racing logo v2

Company Name:

Pro-Carbon Racing

Company Size:

12 Staff

Sectors:

Automotive Retail & Ecommerce Specialist

Services Echo provide to the client:

CRO Digital Marketing PPC SEO

What Echo has achieved

25.56%+

Growth in revenue globally

72.29%+

Growth in US
organic traffic

49.62%+

Increase in French organic traffic

91.69%+

Increase in German organic traffic

The Challenge

What Pro-Carbon Wanted

Although Pro-Carbon were happy with their online presence in the UK, they were keen to increase international visibility and awareness to increase traffic and sales flow from the focus locations, Germany, France and the US. Pro-Carbon also wanted to ensure growth was maintained in the UK.

The Challenge We Faced

When we reviewed the international sub-sites they were completely unoptimised. The key challenge was implementing individual SEO campaigns across each international site and building awareness and sales from the ground up.

The Solution

How We Tackled the Problem

  • International Keyword Research
  • Content Heavy Strategy
  • Technical and On-page SEO Strategy
  • International CRO
  • New PPC Campaigns

International Keyword Research

We conducted extensive international keyword research, meticulously analysing each focus location. This involved not only translating keywords but also considering localised terminology specific to each region. We left no stone unturned in ensuring that our keyword strategy resonates effectively with diverse audiences across the globe.

Content Heavy Strategy

We executed a comprehensive content-focused strategy, strategically optimising the content on key category pages, product pages, and the homepage.

Furthermore, we translated the content into the native language of each location, enhancing its relevance and accessibility for local users.

Technical and On-page SEO Strategy

We implemented a comprehensive technical and on-page SEO strategy across all three sub-sites. This involved fine-tuning various technical aspects of the websites to improve performance and user experience. We optimised on-page elements such as meta tags, headings, and image alt attributes to ensure maximum visibility and relevance for the target audience.

By tailoring our approach to each location, we effectively built SEO value targeted to specific geographical areas, ultimately enhancing the overall search engine rankings and visibility of the sub-sites.

340.40%+
Increase in terms ranking
position 1 across all focus locations
91.60%+
Increase in terms ranking
positions 2-3 across all focus locations

International CRO

In our pursuit of international Conversion Rate Optimisation (CRO), we delved deep into optimising various facets to cater to diverse audiences across different countries. This involved not only adapting the language to resonate with local cultures and preferences but also refining the page structure to ensure seamless navigation and engagement. We crafted tailored CTAs that are relevant and compelling, prompting visitors to take desired actions.

New PPC Campaigns

We switched to performance max as part of this campaign and launched two new campaigns which led to significant results.

50.85%
Increase in ROAS for 12 month period, compared to previous 12 months
127.53%
Increase in conversion value for same period for US and UK campaigns

International Keyword Research

We conducted extensive international keyword research, meticulously analysing each focus location. This involved not only translating keywords but also considering localised terminology specific to each region. We left no stone unturned in ensuring that our keyword strategy resonates effectively with diverse audiences across the globe.

Services that Echo Provided

CRO Digital Marketing PPC SEO

Our Results

What We Achieved For Them

We drove substantial improvements in organic visibility across the targeted locations, resulting in a notable boost in international sales and revenue for Pro-Carbon overall. Our efforts also contributed to the continued growth of the UK market through our maintenance plan.

International rankings surged significantly, with organic sources accounting for over 50% of revenue during this period. Specifically, international sales accounted for 28% of total revenue, nearly doubling from the previous period’s 15%.

Global keyword ranking increases

Our efforts in SEO saw an increase of over 340% in terms ranking number 1 across all focus locations, and an increase of over 91.60% in terms ranking #2-3 across all focus locations.

Our efforts in SEO saw an increase of over 340% in terms ranking number 1 across all focus locations, and an increase of over 91.60% in terms ranking #2-3 across all focus locations.

Significant increase in international oganic traffic

Over 72.29% growth in US organic traffic
Over 49.62% growth in French organic traffic
Over 91.69% growth in German organic traffic

Over 72.29% growth in US organic traffic
Over 49.62% growth in French organic traffic
Over 91.69% growth in German organic traffic

Increase in revenue globally

Through our digital marketing efforts we increased revenue globally by over 25.56%, with 53% of revenue driven through organic sources, and 28% through international target locations.

Through our digital marketing efforts we increased revenue globally by over 25.56%, with 53% of revenue driven through organic sources, and 28% through international target locations.

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