Investigating High Traffic and Low Conversions
Despite our client’s website receiving high amounts of traffic, conversions were low. A lot of work was being put into attracting customers, however this was quickly wasted as customer’s were unable to purchase products directly from the site – there was a lack of ecommerce functionality.
Customers were expected to enquire about orders through a contact form – a complicated and time-consuming process for both customers and staff.
Our challenge was to streamline the purchasing process and make sure customers could buy directly from the site.
We changed the site into a fully functioning eCommerce store by adding Sage Pay onto their Magento website. This enabled debit and credit card transactions to be done through an online checkout.
Users could now checkout online – a positive impact for customers and staff.
By replacing the old contact form with a less time-consuming order and payment process, the customer’s overall experience was significantly improved and staff no longer had to respond to purchase enquiries.
However, more importantly for our client, this solution increased transactions and revenue through their website. We are now able to accurately measure online revenue through tracking on the website.
Retail & eCommerce
CRO, Digital Marketing