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Gymkit UK is the sole UK distributor for top fitness brands like Renpho. Also specialising in fitting out gym spaces with lockers and changing rooms, Gymkit UK transform gym establishments into top-notch fitness destinations.
Company Name:
Gymkit UK
Company Turnover:
Approx £3.5m
Sectors:
Fitness Retail & EcommerceServices Echo provide to the client:
CRO Digital Marketing PPC SEOPaid Traffic
Increase Month
on Month
Rise in Organic Traffic Month on Month
Website Revenue Increase Year
on Year
Increase in
Organic Keyword
Rankings
The client wanted to boost website traffic and enhance ecommerce revenue, citing challenges in reaching new customers within their B2C domain.
We faced challenges with the conversion rate of the website due to underperforming product pages, prompting necessary improvements. Additionally, the website lacked sufficient content, which hindered its ranking potential.
We implemented conversion rate optimisation strategies on product pages, resulting in significant improvements.
Trust signals on the page were reinforced by incorporating additional customer reviews, star ratings, and introducing the business owner to create a more personalised experience for visitors.
We also expanded Gymkit’s branded content to enhance credibility when users visit the page.
We developed a comprehensive content strategy, outlining a detailed plan to emphasise the most profitable aspect of the business. Our main focus was on generating supporting content for Pilates Equipment, a crucial component of Gymkit’s B2C offerings. This content encompassed blogs, knowledge base articles, and case study/project pieces.
Google Shopping and Facebook advertising was used to increase brand awareness and traffic to the website.
We implemented conversion rate optimisation strategies on product pages, resulting in significant improvements.
Trust signals on the page were reinforced by incorporating additional customer reviews, star ratings, and introducing the business owner to create a more personalised experience for visitors.
We also expanded Gymkit’s branded content to enhance credibility when users visit the page.
Our ongoing digital marketing campaign, encompassing SEO, PPC, CRO and social media advertising has yielded fantastic results for Gymkit UK.
When we initiated the SEO campaign, the number of keyword rankings was minimal. In less than 6 months, this was completely turned around and now, hundreds of keywords are ranking, with over 25 targeted keywords securing the top position, including ‘people also ask’.
Consequently, their organic traffic has surged, and sales from organic search have surpassed previous levels, reducing the need for paid advertising expenditure to maintain similar sales figures – a win-win!
Targeted keyword rankings and organic traffic were increased, resulting in growth for key areas of the business, with more sales of treadmills and pilates equipment.
Through a content-led SEO strategy, over 25 keywords featured in position 1.
By leveraging paid media campaigns whilst the organic content strategy was built up, we achieved an amazing increase in website users.
Improvements in organic traffic and resulting revenue, meant that Gymkit UK could reduce their paid media spend paid and maintain similar sales figures!
