Client Intro
Back Care Online is one of the UK’s leading suppliers of back care products.
Problem
Back Care Online was a new online retailer struggling to gain traffic and online sales through their newly built website (find out more about this here!). Although equipped with a great new design, BCO needed to build their online presence and position themselves as experts in the industry.
Solution
After thoroughly auditing the website, we implemented an extensive SEO and content marketing strategy which helped their targeted keywords thrive. We paired this with a Google PPC campaign to drive traffic, as well as adding relevant CRO changes to improve usability and customer trust.
Outcome
With a tailored strategy in place, we were able to achieve fantastic results in terms of keyword rankings with our client now ranking in the top 3 positions nationally for Back Care Products. A huge number of national terms grew from ranking beyond page 5 to the first page.
These results were reflected in their 234% increase in sessions, 333% increase in transactions & 435.28% increase in revenue – happy Echo!
