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Cut Price Tiles offers a wide range of indoor and outdoor tiles for the home. Their products can be ordered online nationwide and they also have showrooms within Cambridgeshire and surrounding areas.
Company Name:
Cut Price Tiles
Company Turnover:
Approx £3.5m
Sectors:
Home & Garden Retail & EcommerceServices Echo provide to the client:
CRO Digital Marketing PPC SEOMore Organic
Traffic
Increase in
PPC ROAS
Increase in
Organic Revenue
Increase in Paid
Search Traffic
Cut Price Tiles wanted to increase ecommerce revenue whilst maintaining store footfall.
Since there is a significant overlap with store visits and ecommerce revenue, we needed to ensure both grew separately while complementing each other. We also had challenges tracing eventual store purchases back to an initial organic or paid search!
We restructured the Google Ads for Cut Price Tiles, to focus on increasing national awareness, sample orders, and purchases whilst still maintaining local traffic and store visits.
Social Media Advertising (SMA) focused on increasing brand awareness for home renovation enthusiasts, getting more followers on their Facebook page, and also retargeting people who had previously visited the website from other campaigns.
We focused on national SEO to increase visibility to one of their most relevant product offerings. Cut Price Tiles is now ranking in the top 10 for ‘kitchen wall tiles’ by colour and material.
CRO focused on specific areas of the customer journey, such as building a dynamic calculator where customers can work out exactly how many tiles they’ll need and the cost.
We restructured the Google Ads for Cut Price Tiles, to focus on increasing national awareness, sample orders, and purchases whilst still maintaining local traffic and store visits.
Our ongoing digital marketing campaign, which includes SEO, PPC, CRO, and Social Media Advertising, has significantly boosted ecommerce revenue for Cut Price Tiles, consistently delivering excellent results.
By holistically integrating all digital marketing channels, we have increased brand awareness and store footfall, boosted sample orders, and exceeded our overall goal of growing ecommerce revenue. Paid media has been crucial in achieving this success. After restructuring the account, Cut Price Tiles is now getting more value for their investment, with improved keyword rankings and increased organic traffic.
Website traffic was increased through both SEO and paid advertising.
This was done through national PPC tactics.
By utilising local SEO and PPC strategies, we were able to attract a broader audience to the store.
By improving the Google Ads structure, and ensuring ads were targeted, PPC spend was decreased and Cut Price Tiles got more outcome from their budget!
