Cambridge Safety is a Peterborough based training provider, with the vision to provide expert training to the business sector in current health, safety and environmental legislation.
Cambridge Safety came to Echo with an unmanaged website and an unoptimised site structure that had little visibility in the search engines. They were in need of expert website management and were keen to invest in digital marketing to increase bookings.
After reviewing the website, we found numerous Soft 404 errors across the website, so created a structured and in-depth strategy to help resolve the issues. This included performing a complete site restructure to reduce poor quality and duplicate content pages, alongside an SEO campaign to boost keywords with high search volumes. Our aim was to improve the user experience whilst boosting popular keywords to ultimately gain an increase in bookings.
Following our work, we have successfully increased 25 keywords onto the first page, receiving 77,000 searches a year. On top of this, we have also seen over 1,500 keyword positions increased across the board.
With their new site structure and boosted keywords, Cambridge Safety has benefitted from numerous sold out bookings, proving the value of their SEO strategy by smashing their campaign goals.
Advanced SEO, Local SEO
CRO, Digital Marketing, SEO