Why Localise?Respect that the world is full of cultural diversity. Speak to your customers in their own language, how they like to communicate
By enabling your website to target alternative languages, you’re opening it up to users that otherwise would not be able to find or use it. Not only will Google and other Search Engines like Yandex be able to identify and rank your site higher for local audiences, but it’ll become more relevant and useful to those users.
If you’ve ever had a conversation with someone who doesn’t speak the language well, you will have probably experienced a disjointed conversation, and this is exactly how non-localised content presents itself to your potential customers. Localise your content and you’ll be able to communicate more effectively and promote a positive user experience, increasing your chances of conversions.