The Importance of Usability
Last month, we discussed the importance of ensuring you have a website that is responsive across all devices and the benefits you’ll achieve if you do so. Whilst developing with responsiveness in mind is vital to ensure your website is usable, it is not the only thing that can be done to aid user experience.
Users should not have to think about what they need to do next when using a website. It is important to remember that each user is different, and whilst one person may be an expert in their field, another may be a novice, so it’s essential to design with a wide audience in mind.
We’ve listed a few reasons as to why it’s important to create a website with great usability:
• User Experience & Satisfaction – As Web Design experts we know that if a website is difficult to use, users won’t spend their time trying to figure out how to navigate your website or what your services are, they will leave and move onto the next website. On the flip side, if your website is easy to use and they can find what they want with very little effort, this provides a positive experience for the user, and they’ll be able to achieve their goals effectively and efficiently.
• Establishing Credibility & Trust – Ensuring users on your website trust what you do is critical. An excellent way to establish trust is to be contactable. This will show that the website is credible and there’s nothing to hide. An astonishing 44% [KoMarketing] of website visitors will leave a website if there’s no contact information or phone number, so make sure your users can easily find a way to contact you or you may lose out on important business.
• Doing The Simple Things Correctly – Almost every website will contain images, it provides an excellent way to market visually and it beats being bombarded with reams of text. Whilst it may seem obvious that including images on your website is important, the way in which it is done is arguably just as important. If large image files are uploaded and are not optimised for the web, they may take a while to load. According to research, [Adobe] 39% of people will stop engaging with a website if images won’t load or take too long to load. Doing these small, simple things correctly when developing a website can make a massive difference to the impact it will have on a user.
At Echo, all of our websites are designed with the users in mind. If you are looking for a new website or a website that requires redesign, give us a call on 01733 286646 or visit our contact us page to book a free consultation.