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19
Sep

10 Things We Learnt From Brighton SEO 2019

Last week a few members of the Echo team went to Brighton to take part in one of the world's biggest SEO events. What did we…

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Digital Marketing Mistakes
09
Jul

Back to Basics: 8 Mistakes You Might Be Making in Your Digital Marketing Campaign

From keyword cannibalisation to black hat techniques, even the best in the industry can make some pretty big mistakes. Just think back to ASOS’s uh-oh moment…

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Are You Ready for Black Friday and Cyber Monday?
15
Nov

Are You Ready for Black Friday and Cyber Monday?

Long gone are the days of queueing up in shops for the hottest present or must-have gadget. It’s time to turn your sales online, and this…

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ssl certificates
10
Aug

Is Your Website Secure? An SSL Certificate Can Help

As Google introduces its latest Chrome browser update, it comes with a new warning for those websites that are not secure - a big, red warning.…

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duplicate content will hurt your seo and google rankings
23
Apr

Duplicate Content Will Hurt Your SEO

It’s no secret but is often overlooked by businesses - showcasing duplicate content on your website (or worse, scraping content from other websites) can severely affect…

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Changes in Google Adwords
06
Feb

A Year in AdWords: The Biggest Changes & What to Expect in 2018

What's Changing? Google announced some pretty big changes to AdWords throughout 2017 including new dynamic ads, promotion extensions and a brand spanking new interface. They’re not…

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Facebook Update
01
Feb

Facebook Update – What Does This Mean for My Business Profile?

What's Changing? The creator of Facebook, Mark Zuckerberg has announced a major change to the platform's News Feed. We'll start to see less posts from businesses…

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Seasonal SEO Blog
17
Nov

Own the holidays with Seasonal SEO

As we quickly edge towards the Christmas holidays, it’s important not to get carried away with the festivities. For many online retailers, the holiday period is…

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Google Search Console
16
Nov

New Changes to Google Search Console

As of May 20th, 2015, Google rebranded the familiar Google Webmaster tools to Google Search Console which is a free service that helps better your understanding…

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Voice Search Image
26
Sep

Welcome to Voice search – Prepare your SEO now!

Mind-blowing statistics are now being released on a daily basis surrounding the adoption of voice search. Whilst it’s not new, growth over the past few years…

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