As Google introduces its latest Chrome browser update, it comes with a new warning for those websites that are not secure – a big, red warning. Let an SSL Certificate by Echo fix this problem.
As a webmaster, protecting your website should always be one of your top priorities – in this ever-changing, fast-paced digital world, you have so much to keep on top of. Here’s just one more thing to be aware of, and how Echo can help.
What is happening with website and browser security?
July saw the launch of Chrome 68, the latest version of the popular internet browser Google Chrome. Whilst updated versions of browsers is nothing new, this version will begin to flag every website that does not use HTTPS encryption with a ‘Not Secure’ warning. In lovely big, red writing in your URL bar.
It is also predicted that in the coming months, many other internet browsers will follow. In simple terms, it’s going to be very off-putting to your potential users and customers which will surely decrease your conversion rate.
What is an SSL Certificate?
Having an SSL Certificate is an investment for your business – and gives your website the trusting padlock, reassuring visitors they’re safe browsing your website. It is instantly recognisable as a secure website and does not deter users, nor will they receive any browser warnings for trying to access your page.
Do I need an SSL Certificate?
Essentially, yes. It’d be silly to not have one. Both users and Google prefer browsing secure websites. Here are just a select few advantages of having an SSL Certificate:
Enforce the trust between you and your users
Improves your search engine rankings and overall SEO – that’s right, it’s a ranking factor!
Browsers won’t put up warning pages; refusing to open the webpage
It’s estimated that 84% of online shoppers abandon a purchase when they realise the website they are on is insecure. With that in mind, always refer back to the classic saying ‘better safe than sorry’, because in this instance it certainly holds true.
How do I get an SSL Certificate?
To get that green padlock rocking on your page, you’ve come to the right place. Not only are our SSL Certificates compatible for all browsers and cost-effective, but they are quick and easy to set up. Contact us today and let us handle the rest, all whilst keeping you in the loop.
Oh, and for the pub quiz, it stands for Secure Sockets Layer.
To discuss obtaining an SSL Certificate for your website, or look at hosting, speak to Echo Web Solutions – your friendly, neighbourhood SEO enthusiasts. Feel free to contact us by telephone on 01733 286646 or visit our SSL contact page for additional methods such as email or carrier pigeon coordinates.
Gavin Sheldrake: One of our Digital Marketing Executives here at Echo. When he's not wrestling up and down the country, he can be found sat at his desk moaning about Norwich City losing again or staring at pictures of French Bulldogs.