Increase Awareness & Online CustomersWe can help you find the right solution for you, your budget and your business - without the jargon.
Heard of Amazon or ASOS? How about Google? Of course you have! These brands attract millions of online customers through their powerful, multi-channel digital marketing strategies.
So, how do you start battling it out with the big names and engage online customers if you are a fresh startup business or have limited digital presence? And with so many digital marketing channels to choose from – where do you even begin?
Getting to know you
Building brand awareness can be overwhelming on your own, which is why using Echo as your external marketing team can save you time and a serious headache. We will take the time to get to know you and your business, in order to build a tailored marketing strategy that will drive traffic to your website.
Using our expertise, we will prioritize channels that will appeal to your target audience, have the biggest impact on traffic and will ultimately bring in the most conversions, whilst offering you support and advice along the way.
Search Engine Optimisation (SEO)
With 3.5 billion searches on Google every day, getting your website to rank in the top three positions on a search engine results page (SERP) is like sitting on a gold mine in terms of traffic.
Search Engine Optimisation involves multiple elements all working together to show Google (and other search engines) that your website or product is the best result when a user searches a keyword in a search engine.
As you can imagine, SEO takes time – but we can assure you, playing the long game pays off.
Pay Per Click (PPC)
The benefit of pay-per-click campaigns is that, unlike SEO, you can see results instantly. Sitting at the top of page one on a search engine, paid advertisements can pack a mighty punch when it comes to attracting traffic. You simply choose your budget and pay for each time someone clicks on your advertisements.
By taking advantage of our experienced PPC experts, our team can build you a targeted ads campaign to start increasing traffic straight away. We will continuously review and optimise your campaigns to make sure they are in line with your business goals.
Social Media Posting & Advertising
One of the most effective channels for you may be through social media platforms; Facebook, Twitter, Instagram and LinkedIn, to name a few. By researching your target audience, a well-timed, carefully crafted social media campaign can boost awareness and attract traffic to your website.
As you start to build a following, your online customers will increase and you will find yourself building your own, powerful brand identity!
Do you need help with your website or online presence? Take a moment to get in touch and we’ll get back to you with our suggested action plan.