Finding Your Customer
With any digital marketing campaign is defining who your customers are and what they are looking for. When it comes to keywords, we’ll need to highlight what your customers are actively searching online to find services like yours, we can then target these terms with different methods.
For example, if you open a coffee shop in central Peterborough, you’ll want to target those who are searching on Google (or other search engines) for phrases like “Coffee Shops Peterborough”. If you’re an online shop selling sports gear, you’ll want to show to phrases like “triathlon suits” etc. Now comes the fun part (for us anyway), targeting.