Open Menu
Indexing Learn how Search Engines Work, What They Like & What They Don't

Learn how search engines work, what they like and importantly, what they don't. Browse our helpful resources for learning about search engine indexing.

Posted On: 1st July 2020

What is a Rich Snippet?

When you search within Google, the most common type of result you’ll see is a snippet. A snippet shows a website URL in green, the title in blue and a description like this:

A rich snippet is similar to this layout, although it shows extra information between the URL and the page description. This is Google’s way of giving the user more information about a page before they click through to the website.

Here are some of the most common rich snippets you’re likely to have seen.

Reviews:

Review Schema

Recipes:

Recipe Schema

Events:

Event Schema

The main benefit of this is that it can increase the click-through rate of your visitors, essentially if you’re showing rich snippets, your website is standing out from the crowd. Sounds pretty good, right?

So how do you get rich snippets to show?