What is a Rich Snippet?
When you search within Google, the most common type of result you’ll see is a snippet. A snippet shows a website URL in green, the title in blue and a description like this:
A rich snippet is similar to this layout, although it shows extra information between the URL and the page description. This is Google’s way of giving the user more information about a page before they click through to the website.
Here are some of the most common rich snippets you’re likely to have seen.
Reviews:
Recipes:
Events:
The main benefit of this is that it can increase the click-through rate of your visitors, essentially if you’re showing rich snippets, your website is standing out from the crowd. Sounds pretty good, right?