Hang On, What About Other Search Engines?
Google may have the monopoly when it comes to traffic and overall SEO value, but there are still plenty more search engines in the sea. We’re going to run through other popular search engines that could bring traffic to your website, covering what each one has to offer for users and online businesses alike. Discover the top search engines that aren’t Google below.
Search Engines That Aren’t Google
Owned by Microsoft, Bing is the second most popular search engine in the UK. It may not have as many users as its high-flying competitor Google, but Bing still receives a respectable 1.3 billion visits per month. The bottom line is that businesses shouldn’t ignore this search engine as you could be missing out on some valuable organic traffic opportunities.
Ask (Formerly Ask Jeeves)
This search engine operates a little differently to Google and Bing as it’s a question-and-answer service designed to operate as a virtual concierge. After a rebrand in 2006, the former name Ask Jeeves was changed to ‘Ask’. As far as overall traffic is concerned, Ask doesn’t currently generate a great deal compared with the big competitors. However, what we do know is that question based queries are popular so it’s definitely worth optimising this type of content.
A curious name for a search engine, DuckDuckGo is arguably the world’s most private search engine. It’s whole ethos centres around giving users privacy when searching the web. But what does this mean for businesses? DuckDuckGo’s tracker blocking service means no cookies and no pop-up adverts. As they’ve also created a Google Chrome extension this means any user with DuckDuckGo will be immune to any marketing that involves tracking, including PPC.
Ecosia is an eco-friendly search engine based in Berlin, Germany. This particular search engine is likely to draw-in eco-conscious searchers and online shoppers as money from advertising is used to plant trees around the world and help the environment.
Yandex and Baidu
If you’re interested in capturing an international audience you’ll want to know about Yandex and Baidu.
Baidu is China’s top search engine and the third largest in the world. Meanwhile in Russia, Yandex is the most-used search engine and currently stands as the fifth most popular in the world.
These are just some of the search engines that your customers may use to reach your website.
When it comes to knowing which search engine you should prioritise your focus on, knowing your target audience is crucial. Focusing on just one search engine could mean you’re missing out on potential sales or leads! While Google is the most used search engine in the UK, when it comes to boosting your website’s SEO it’s important to keep an eye on the other key players – especially Bing.
We’re seeing more and more options appearing on the search engine front and we’re excited to see how their popularity and the way they operate change over time.