SEO

Learn How Rank Online For What Your Customers Are Searching For

A lot has changed in the world of search engine optimisation. How do you keep up? Let us help with some answers to your SEO questions.

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Digital Marketing, SEO

What are Google Chrome Extensions? A Guide For Marketers

In the world of digital marketing, there are no ‘cheat codes’ or easy, guaranteed routes to success. There’s…

Content, Digital Marketing, SEO, Websites

Blog vs Knowledge Base: How Do They Differ?

Blogs and knowledge bases both have their merits. Both are widely seen and used across the internet, but…

Digital Marketing, Tools

What Is Google Merchant Center & Can It Benefit My Business?

In a nutshell, Google Merchant Center lets you manage how your products appear on Google. How can this…

SEO

How Many Internal Links Should You Have?

You’ve built your website, uploaded your content – now you just need to add in your internal links….

Content, SEO

What Is Structured Data Markup & How Do I Use It?

If you’ve heard of ‘structured data’ and wonder what on earth it all means, you’ve come to the…

Ranking Factors, SEO

How Does Metadata Affect SEO?

Just like the processor in a computer, the engine in a car, or the ink in a pen,…

Indexing, SEO

Why Is Google Changing My Title Tags?

Your title tags are the first thing that potential website visitors see in search engine results. While Google…

Digital Marketing, Keywords, SEO

What Is Keyword Stuffing?

In the early days of search engines, it was pretty easy to game the system. Site owners (then…

SEO, Tools

How To Use Google Trends To Research Traffic Changes

Organic traffic can be fickle, and investigating a drop or increase in traffic doesn’t always have a simple…

Conversions, SEO

How To Understand Keyword Intent

Let’s say you’re searching online for a vegetarian recipe you can rustle up in less than 30 minutes….

SEO

What Is Anchor Text?

Search engines like Google and Bing are continually working overtime to try and determine exactly what the pages…

SEO

What is SEO? And how do you get started?

The three letters ‘SEO’ might not mean much to you but, as you’ll soon come to learn, they…

Content, Digital Marketing, SEO

How To Find Right Tone Of Voice For Your Business

When it comes to establishing your business’ online presence, tone of voice is critical. It doesn’t just matter…

SEO

What Are Core Web Vitals?

Updated 04/02/22: Core Web Vitals now applies to desktop search as well as mobile. In simple terms, the…

SEO

Hang On, What About Other Search Engines?

Google may have the monopoly when it comes to traffic and overall SEO value, but there are still…

Content

How To Write Great Content For Any Webpage

When you’re staring at a blank page it can be difficult to find the right words. This Get…

Content, Digital Marketing, SEO

Does My Website Need a Blog? And Why?

A HubSpot study found that businesses who had a regularly updated blog on their website received 55% more…

Local, SEO

How to Improve Your Google Maps Ranking

When someone searches for a business or place near their location, they’ll find local results across Google within…

Local, SEO

How Do I Rank In My Local Area?

With Yellow Pages being a thing of the past, being able to rank locally for terms related to…

Digital Marketing, Ranking Factors, SEO, Social Media

Does Social Media Affect SEO?

Whilst social media profiles aren’t a ‘ranking factor’ per se, they definitely have an impact on your SEO…

Conversions, Digital Marketing, PPC, SEO

What is Attribution Modelling?

Attribution modelling is the method used to determine which marketing channels are contributing to sales and conversions. It…

Digital Marketing, Indexing, Ranking Factors, SEO, Websites

What is Mobile First Indexing?

Back in March 2018, Google released an announcement that they’ve started migrating sites over to mobile-first indexing –…

Ranking Factors, SEO

I Did an SEO Audit and it Shows Lots of Errors

If you’ve completed an automated SEO report and it’s showing lots of errors, try not to panic. Automated…

Digital Marketing, SEO, Websites

How Can I Improve My Website Speed?

Page speed, also known as ‘page load time’, is the amount of time that it takes for a…

Digital Marketing, Keywords, SEO

How Do I Know What Keywords I Should Target?

When it comes to SEO or PPC, one of the most important tasks is selecting the right keywords…

SEO

Subdomains vs. Subdirectories vs. ccTLDs – What’s the Difference?

The decision about how to structure your international website is one that has much discussion across the industry….

Digital Marketing, SEO, Tools

What Is Google Search Console?

Google Search Console (formerly known as Google Webmaster Tools) is a platform that helps users monitor and analyse…

Digital Marketing, SEO

Does Every Business Need SEO?

The short answer is: no. There are many different strategies that fall under Digital Marketing, from SEO to…

Digital Marketing, Local, SEO

How to Get a Google Maps Listing

So, you’re a local business and you want to promote yourself as reputable, approachable and well-established? Google Maps…

Indexing, SEO

What is a Website Crawl?

Unfortunately, Search Engines like Google don’t magically know what websites exist across the internet, what information they provide…

Digital Marketing, SEO

Why Do My Keywords Keep Fluctuating?

Just like weather conditions, fluctuating rankings are a normal part of SEO. In the same way we can…

Digital Marketing, Indexing, SEO

How Do You Get Rich Snippets to Show?

You can encourage Rich Snippets to show in Google (or other search engines) to show by implementing Structured…

Indexing, SEO

What is a Rich Snippet?

When you search within Google, the most common type of result you’ll see is a snippet. A snippet…

Digital Marketing, Keywords, SEO

How Do You Track Keywords?

As you will probably know by now, keywords form the foundation of search engine optimisation and digital marketing….

Indexing, SEO

What is Structured Data?

This term describes information embedded within a website that is written specifically for Search Engines in a way…

PPC, SEO

SEO vs. PPC – What’s the Difference?

We are often asked which is better; Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? The thing is, it…