SEO

Learn How Rank Online For What Your Customers Are Searching For

A lot has changed in the world of search engine optimisation. How do you keep up? Let us help with some answers to your SEO questions.

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What are Google Chrome Extensions? A Guide For Marketers

In the world of digital marketing, there are no ‘cheat codes’ or easy, guaranteed routes to success. There’s…

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Blog vs Knowledge Base: How Do They Differ?

Blogs and knowledge bases both have their merits. Both are widely seen and used across the internet, but…

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What Is Google Merchant Center & Can It Benefit My Business?

In a nutshell, Google Merchant Center lets you manage how your products appear on Google. How can this…

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How Many Internal Links Should You Have?

You’ve built your website, uploaded your content – now you just need to add in your internal links….

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What Is Structured Data Markup & How Do I Use It?

If you’ve heard of ‘structured data’ and wonder what on earth it all means, you’ve come to the…

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How Does Metadata Affect SEO?

Just like the processor in a computer, the engine in a car, or the ink in a pen,…

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    Why Is Google Changing My Title Tags?

    Your title tags are the first thing that potential website visitors see in search engine results. While Google…

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    What Is Keyword Stuffing?

    In the early days of search engines, it was pretty easy to game the system. Site owners (then…

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    How To Use Google Trends To Research Traffic Changes

    Organic traffic can be fickle, and investigating a drop or increase in traffic doesn’t always have a simple…

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    How To Understand Keyword Intent

    Let’s say you’re searching online for a vegetarian recipe you can rustle up in less than 30 minutes….

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    What Is Anchor Text?

    Search engines like Google and Bing are continually working overtime to try and determine exactly what the pages…

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    What is SEO? And how do you get started?

    The three letters ‘SEO’ might not mean much to you but, as you’ll soon come to learn, they…

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      How To Find Right Tone Of Voice For Your Business

      When it comes to establishing your business’ online presence, tone of voice is critical. It doesn’t just matter…

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      What Are Core Web Vitals?

      Updated 04/02/22: Core Web Vitals now applies to desktop search as well as mobile. In simple terms, the…

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      Hang On, What About Other Search Engines?

      Google may have the monopoly when it comes to traffic and overall SEO value, but there are still…

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      How To Write Great Content For Any Webpage

      When you’re staring at a blank page it can be difficult to find the right words. This Get…

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      Does My Website Need a Blog? And Why?

      A HubSpot study found that businesses who had a regularly updated blog on their website received 55% more…

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      How to Improve Your Google Maps Ranking

      When someone searches for a business or place near their location, they’ll find local results across Google within…

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        How Do I Rank In My Local Area?

        With Yellow Pages being a thing of the past, being able to rank locally for terms related to…

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        Does Social Media Affect SEO?

        Whilst social media profiles aren’t a ‘ranking factor’ per se, they definitely have an impact on your SEO…

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        What is Attribution Modelling?

        Attribution modelling is the method used to determine which marketing channels are contributing to sales and conversions. It…

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        What is Mobile First Indexing?

        Back in March 2018, Google released an announcement that they’ve started migrating sites over to mobile-first indexing –…

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        I Did an SEO Audit and it Shows Lots of Errors

        If you’ve completed an automated SEO report and it’s showing lots of errors, try not to panic. Automated…

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        How Can I Improve My Website Speed?

        Page speed, also known as ‘page load time’, is the amount of time that it takes for a…

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          How Do I Know What Keywords I Should Target?

          When it comes to SEO or PPC, one of the most important tasks is selecting the right keywords…

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          Subdomains vs. Subdirectories vs. ccTLDs – What’s the Difference?

          The decision about how to structure your international website is one that has much discussion across the industry….

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          What Is Google Search Console?

          Google Search Console (formerly known as Google Webmaster Tools) is a platform that helps users monitor and analyse…

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          Does Every Business Need SEO?

          The short answer is: no. There are many different strategies that fall under Digital Marketing, from SEO to…

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          How to Get a Google Maps Listing

          So, you’re a local business and you want to promote yourself as reputable, approachable and well-established? Google Maps…

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          What is a Website Crawl?

          Unfortunately, Search Engines like Google don’t magically know what websites exist across the internet, what information they provide…

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            Why Do My Keywords Keep Fluctuating?

            Just like weather conditions, fluctuating rankings are a normal part of SEO. In the same way we can…

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            How Do You Get Rich Snippets to Show?

            You can encourage Rich Snippets to show in Google (or other search engines) to show by implementing Structured…

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            What is a Rich Snippet?

            When you search within Google, the most common type of result you’ll see is a snippet. A snippet…

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            How Do You Track Keywords?

            As you will probably know by now, keywords form the foundation of search engine optimisation and digital marketing….

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            What is Structured Data?

            This term describes information embedded within a website that is written specifically for Search Engines in a way…

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            SEO vs. PPC – What’s the Difference?

            We are often asked which is better; Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? The thing is, it…

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