PPC

Target Your Customers With Tailored Pay Per Click Adverts

Search, Shopping, Display and more. Which one is best? How much should you spend? Browse our helpful resources to guide you in the right direction.

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Running a PPC campaign can feel like navigating a maze. Each turn brings new challenges, but with the…

Businesses around the world spent more than £140m on social media advertising in 2022 – and according to…

There’s a reason why so many businesses use Google Ads: visibility. As the world’s leading search engine, with…

From 1 July 2023, existing Google Analytics accounts set up with Universal Analytics will cease processing data. The…

Much like conversion rates, click through rates are a crucial metric in PPC (Pay Per Click) advertising –…

When it comes to Pay-Per-Click (PPC) online advertising, one name dominates: Google. It’s the world’s largest search engine…

Whether you’re working with Google Ads in-house or you’re working with a PPC Agency, it’s likely that multiple…

Attribution modelling is the method used to determine which marketing channels are contributing to sales and conversions. It…

Pay Per Click is a form of online advertising where businesses will pay for each time someone clicks…

We are often asked which is better; Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? The thing is, it…