Get More TrafficWe can help you find the right solution for you, your budget and your business - without the jargon.
As a business owner or marketing officer, you’ll most likely come to us with one goal – more leads. But what comes first in getting more leads? More traffic. Without customers finding you, you won’t get the leads or conversions you need but how can you get more people to see your website?
Finding Your Customer
With any digital marketing campaign is defining who your customers are and what they are looking for. When it comes to keywords, we’ll need to highlight what your customers are actively searching online to find services like yours, we can then target these terms with different methods.
For example, if you open a coffee shop in central Peterborough, you’ll want to target those who are searching on Google (or other search engines) for phrases like “Coffee Shops Peterborough”. If you’re an online shop selling sports gear, you’ll want to show to phrases like “triathlon suits” etc. Now comes the fun part (for us anyway), targeting.
A common way to target phrases within the search results page or SERPs using paid channels, Pay Per Click (PPC). This involves paying each time someone clicks on you – hence the name. With this method, you can appear right at the top of Google for terms YOU want to show for, whether your a business wanting to increase bookings or a shop looking to sell products.
We’re Google partners which means we’re fully trained and qualified by the big guys themselves and can help you get the biggest bang for your buck.
Another huge part of building your organic traffic to your website can also involve SEO, Search Engine Optimisation. Often thought of as digital black magic or technical overload, SEO can help you build your natural position in Google for the terms important for your business. Using a range of proven techniques, we’ll make changes to your website to help search engines understand your business better and show it to users when they are searching for your business, products or services like yours.
Echo can help design and implement an in-depth digital marketing strategy to bring relevant visitors to your site through both organic and ‘paid for’ channels. Get in touch with us today and let’s talk about what you want to achieve.
Do you need help with your website or online presence? Take a moment to get in touch and we’ll get back to you with our suggested action plan.