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Posted On: 19th March 2021

How To Track Traffic From Google My Business Listing

Your Google My Business listing is a great channel to encourage local traffic to your website or brick-and-mortar premises. But how do you know how effective this is for your business? In this step-by-step article, we’re going to show you how to track the number of people finding your website via your Google My Business account.

Knowing where your referral traffic is coming from will help you to prioritise your efforts on the channels that work for your website. It will also help you identify what marketing your users or customers prefer.

To track how much traffic is reaching your website through Google My Business you’ll need to create a UTM code. It may sound a little technical, but this is something anyone can do. You just need to know how.

How to create a UTM tracking code for your Google My Business account?

You can easily create a UTM tracking code for your Google My Business account using the Google Campaign URL Builder. This looks like an online form and there are a minimum of three bars that you should fill out – the website URL, Campaign Source and Campaign Medium.

Step 1: Choose a location URL from your website

This could be a single location page, or a locations homepage if you have multiple locations.

Add Website URL

Step 2: Add ‘Google My Business’ as your Campaign Source

Choose Campaign Source

Step 3: Add the type of traffic as your Campaign Medium

Add Type Of Traffic

Step 4: Copy URL

Copy URL

This location should then become trackable in the Custom Campaigns section of Google Analytics.

How to add the UTM tracking code to your GMB listing?

Step 1: Log into your Google My Business dashboard

Step 2: Select your business

Step 3: Select info section

Step 4: Select ‘URL’ and paste the tracking code

Step 5: Click ‘apply’

As well as tracking your locations, you can also use UTM codes to monitor traffic coming from specific GMB posts, offers or events.

We hope this step-by-step guide will help you track how much referral traffic your Google My Business account is sending to your website and ultimately help you develop a bigger picture of how your multi-channel marketing efforts are performing.