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Posted On: 14th January 2021

How to Grant User Access in Google Analytics

Google Analytics allows you to grant access to other users so that multiple people can have access to the same data and reporting at once.

Most web design and digital marketing agencies will ask for access to your Google Analytics property so that real-time data can be tracked such as traffic, events and goal conversions. Granting access to your property is a secure way of sharing your website data without having to give away your login details to your Google Account.

If you’ve been asked to grant a user account to your Google Analytics, follow the next steps.

Step 1: Open Your Settings in Google Analytics

The first thing you’ll need to do is log in to your Google account associated with Google Analytics. From here, choose from the dropdown option with the site you’d like to grant access to.

Find Analytics Property

Then choose Admin on the bottom left-hand corner of your screen.

Admin Option

There will now be three columns all with the option for User Management which allows you to choose 3 levels of access: Account, Property and View.

We’ve broken down these three account levels:

  • Account: Users have access to all the properties within your account. For example, your business might have additional sub-domains with separate tracking. In this case, you may choose to give users access to your whole account to allow them to see data from multiple properties.
  • Property: Users will have access to one tracking code and the settings alongside this property. For example, Google Ads linking, data collection and custom audience lists.
  • View: Users will be able to view reports, add goals and content groupings.

Once you’ve chosen the account level you’d like to share. Choose User Management under the appropriate column.

Account User Management


Step 2: Add Permissions to a User

Firstly, click the “+” icon in the top right and select Add new users.

Add Users

Finally, add the email address of the user you’d like to share access too and select Notify new users by email.

Then, click Add.

Add Permissions

And that’s it! You’re done! You’ve successfully allowed a user to access your Google Analytics Account.

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