How to Grant User Access in Google Analytics 4 (GA4)

Google Analytics 4 allows you to grant access to other users so that multiple people can have access to the same data and reporting at once.

Most web design and digital marketing agencies will ask for access to your Google Analytics property so that real-time data can be tracked, such as traffic, events and goal conversions. Granting access to your property is a secure way of sharing your website data without having to give away your login details to your Google Account.

If you’ve been asked to grant a user account to your Google Analytics, follow the next steps.

Step 1: Navigate to the Admin Panel

First, log in to your Google Analytics account and ensure you have selected the correct property from the dropdown menu at the top of the page.

Then choose Admin (cogwheel icon) on the bottom left-hand corner of your screen.

Next in the Property column (the left-hand column), click on Property Access Management.

Note: GA4 has simplified the structure. Unlike the old Universal Analytics, there are no longer ‘Views’. Most permissions are now handled at the Property level.

Step 2: Add a new user

Once you are in the Property Access Management screen, you will see a list of current users.

Firstly, click the blue plus (+) button in the top right-hand corner and Add new users.

Finally, add the email address of the user you’d like to share access with and select Notify new users by email.

Then, click Add.

GA4 offers different roles depending on how much control you want the user to have. Choose the one that best fits your needs:

For most agency partnerships, the Editor or Marketer role is preferred so we can set up conversion tracking for you.

Step 3: Save and finish!

After selecting the appropriate role, click the Add button in the top right corner.

And that’s it! You’ve successfully granted access. The new user will receive an email notification and can immediately begin helping you grow your online presence.