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Digital Marketing

Learn How To Supercharge Your Online Visibility

Online is the way forward, but where do you start? With terms like SEO, PPC and CRO popping up, get help on all things Digital Marketing.

How To Grant Access to Google Tag Manager

Before you read on, make sure you already have a Google Tag Manager account. This article will be…

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How To Add a User to Google Search Console

Google Search Console (GSC) is an essential platform for anyone who wants to analyse data or troubleshoot errors…

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How to Grant User Access in Google Analytics

Google Analytics allows you to grant access to other users so that multiple people can have access to…

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Does Social Media Affect SEO?

Now, whilst social media profiles aren’t a ‘ranking factor’ per se, they definitely have an impact on your…

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What is Attribution Modelling?

Attribution modelling is the method used to determine which marketing channels are contributing to sales and conversions. It…

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What is Mobile First Indexing?

Back in March 2018, Google released an announcement that they’ve started migrating sites over to mobile-first indexing –…

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How Much Does Digital Marketing Cost?

As a business owner, we understand that planning your costs is essential and ideally, you would like to…

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How Much Should I Spend on PPC?

Pay Per Click is a form of online advertising where businesses will pay for each time someone clicks…

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Do I Need Google Analytics?

Google Analytics is a tracking tool developed by Google that allows you to measure your website’s traffic. lt…

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How Will I Track Results?

Not only do we send out a detailed monthly report analysing all aspects of your campaign, but your…

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Why should we work with a digital marketing agency?

In short, working with an agency is a cost-effective way to tap into the brains of a team…

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I’m not sure what services I need – can you help?

After getting to know you and your business, we will give you honest advice on the services which…

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How Do I Know What Keywords I Should Target?

When it comes to SEO or PPC, one of the most important tasks is selecting the right keywords…

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What Is Google Search Console?

Google Search Console (formerly known as Google Webmaster Tools) is a platform that helps users monitor and analyse…

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Does Every Business Need SEO?

The short answer is: no. There are many different strategies that fall under Digital Marketing, from SEO to…

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How to Get a Google Maps Listing

So, you’re a local business and you want to promote yourself as reputable, approachable and well-established? Google Maps…

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Why Do My Keywords Keep Fluctuating?

Just like weather conditions, fluctuating rankings are a normal part of SEO. In the same way we can…

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How Do You Get Rich Snippets to Show?

You can encourage Rich Snippets to show in Google (or other search engines) to show by implementing Structured…

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How Do You Track Keywords?

As you will probably know by now, keywords form the foundation of search engine optimisation and digital marketing….

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Digital Marketing Glossary

Whether you’re an employee, business partner or client at Echo Web Solutions, we all follow the same playbook….

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