Digital Marketing

Best practice tips for running PPC campaigns

Running a PPC campaign can feel like navigating a maze. Each turn brings new challenges, but with the…

We’re too reliant on one digital marketing channel

In the dynamic landscape of digital marketing, selecting the right channels to promote a business is crucial for…

My website isn’t converting for the right products

When your website fails to convert visitors into customers for the right products, it can be a frustrating…

Failing to meet the expected ROI from digital marketing

Digital marketing is a crucial aspect of any business strategy for modern and older businesses to adapt to…

I have no trust in my current digital marketing agency

In the fast-paced world of business, trusting a marketing agency can make all the difference. Picture your business…

How to run an effective Seasonal Marketing Campaign

Seasonal marketing campaigns are very important for businesses wanting to make the most of their time when people…

Facebook, Instagram or LinkedIn ads: Which is right for my business?

Businesses around the world spent more than £140m on social media advertising in 2022 – and according to…

Email Marketing Automation: A Beginner’s Guide

Email marketing is nothing new. But, as we’ve covered previously, this ‘old school’ marketing channel remains one of…

How to Write Email Marketing Copy That Works

So, you’ve started laying the foundations for your email marketing campaign. You’ve followed our list of email marketing…

Best Practice for Email Marketing

Email may have been around since the 1970s, but the ongoing effectiveness of email marketing categorically proves that…

What type of Google Ads are right for my business?

There’s a reason why so many businesses use Google Ads: visibility. As the world’s leading search engine, with…

Step by step: How to switch to GA4 and set up tracking

From 1 July 2023, existing Google Analytics accounts set up with Universal Analytics will cease processing data. The…

Uncertain of who our target audience is

An awful lot goes into running a successful digital marketing campaign. Different industries and companies require different techniques…

What are Google Chrome Extensions? A Guide For Marketers

In the world of digital marketing, there are no ‘cheat codes’ or easy, guaranteed routes to success. There’s…

Why Product Pages Are So Important

In the world of e-commerce, you only get so many chances to convert someone from a window shopper…

Blog vs Knowledge Base: How Do They Differ?

Blogs and knowledge bases both have their merits. Both are widely seen and used across the internet, but…

When to Post on Social Media

Are your social media posts not making the impact you were hoping they would? It might be that…

What Is Google Merchant Center & Can It Benefit My Business?

In a nutshell, Google Merchant Center lets you manage how your products appear on Google. How can this…

Are Third-Party Review Platforms A Good Idea?

Let’s say you’re about to book a hotel or buy a laptop with a company you’ve never purchased…

Why Do People Keep Abandoning Their Cart On My Website?

So, you think your ecommerce conversions could be better? One of the metrics you can investigate is how…

What Is Bounce Rate?

Whether we’re shopping online, hunting for a service provider or trying to get our questions answered, first impressions…

What Is Keyword Stuffing?

In the early days of search engines, it was pretty easy to game the system. Site owners (then…

Does Page Speed Affect Conversions?

Imagine you’re visiting a new website for the first time. It’s ranked highly on Google, and it looks…

How Can I Improve Trust On My Website?

175 new websites are created every minute. That’s three every second. It’s so easy to have an online…

Why is it important to display USPs on your website?

No matter which industry you’re in, the internet is a crowded place. Getting noticed as a business can…

Is Email Marketing Still Effective?

Email has been around for decades now. Though it’s no longer the most ‘fashionable’ way to communicate –…

What is a CTA (Call To Action)?

You might not know it just yet, but you’re surrounded by CTAs on a daily basis. From roadside…

Email marketing providers

You know you want to set-up an email marketing campaign, but where do you start? That’s a great…

What is email marketing?

Digital marketing has numerous channels, but email is one of the most effective and widely used. Companies large…

How To Find Right Tone Of Voice For Your Business

When it comes to establishing your business’ online presence, tone of voice is critical. It doesn’t just matter…

Benefits of Pay Later Purchases for Ecommerce Websites

With the new wave of Pay Later options, including big players Klarna and Clearpay, there are now almost…

Common Features

How To Track Traffic From Google My Business Listing

Your Google My Business listing is a great channel to encourage local traffic to your website or brick-and-mortar…

Does My Website Need a Blog? And Why?

A HubSpot study found that businesses who had a regularly updated blog on their website received 55% more…

How To Grant Access to Google Tag Manager

Before you read on, make sure you already have a Google Tag Manager account. This article will be…

How To Add a User to Google Search Console

Google Search Console (GSC) is an essential platform for anyone who wants to analyse data or troubleshoot errors…

How to Grant User Access in Google Analytics

Google Analytics allows you to grant access to other users so that multiple people can have access to…

Does Social Media Affect SEO?

Whilst social media profiles aren’t a ‘ranking factor’ per se, they definitely have an impact on your SEO…

What is Attribution Modelling?

Attribution modelling is the method used to determine which marketing channels are contributing to sales and conversions. It…

What is Mobile First Indexing?

Back in March 2018, Google released an announcement that they’ve started migrating sites over to mobile-first indexing –…

How Much Does Digital Marketing Cost?

As a business owner, we understand that planning your costs is essential and ideally, you would like to…

How Much Should I Spend on PPC?

Pay Per Click is a form of online advertising where businesses will pay for each time someone clicks…

Do I Need Google Analytics?

Google Analytics is a tracking tool developed by Google that allows you to measure your website’s traffic. lt…

How Will I Track Results?

Not only do we send out a detailed monthly report analysing all aspects of your campaign, but your…

Why should we work with a digital marketing agency?

In short, working with an agency is a cost-effective way to tap into the brains of a team…

I’m not sure what services I need – can you help?

After getting to know you and your business, we will give you honest advice on the services which…

How Can I Improve My Website Speed?

Page speed, also known as ‘page load time’, is the amount of time that it takes for a…

How Do I Know What Keywords I Should Target?

When it comes to SEO or PPC, one of the most important tasks is selecting the right keywords…

What Is Google Search Console?

Google Search Console (formerly known as Google Webmaster Tools) is a platform that helps users monitor and analyse…

Does Every Business Need SEO?

The short answer is: no. There are many different strategies that fall under Digital Marketing, from SEO to…

How to Get a Google Maps Listing

So, you’re a local business and you want to promote yourself as reputable, approachable and well-established? Google Maps…

Why Do My Keywords Keep Fluctuating?

Just like weather conditions, fluctuating rankings are a normal part of SEO. In the same way we can…

How Do You Get Rich Snippets to Show?

You can encourage Rich Snippets to show in Google (or other search engines) to show by implementing Structured…

How Do You Track Keywords?

As you will probably know by now, keywords form the foundation of search engine optimisation and digital marketing….

Digital Marketing Glossary

Whether you’re an employee, business partner or client at Echo Web Solutions, we all follow the same playbook….